What really separates those who gain a board seat from those who terminate their goal of becoming a director? It boils down to two approaches – active or reactive.
Let’s take a closer look.
Active Approach
You have a clear board-level value proposition. You know who you need to meet with based on your directorship strategy, and you attend networking events to meet those targeted contacts in person. You also join associations where those people hold memberships and speak at executive-level events hosted by the industry that you’ve targeted in your strategy to gain a board seat.
Reactive Approach
You can’t clearly state your board-level value proposition. You have a mud-on-the-wall approach with little to no directorship strategy. You pay large sums of money for a board certificate that is not a requirement for U.S. public company directorship, and you aren’t sure where to spend time and money for targeted, high-level networking.
Which approach do you follow? Which approach do you think is more effective in helping you achieve your goal of gaining a board seat? Share your thoughts in the comments below.
Tracy Houston
Tracy E. Houston, M.A., is the president of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams and the boardroom. Her company, Board Resource Services, LLC, is online at www.eboardmember.com and www.eboardguru.com. You can follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.
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