American Business Media (an association of business information providers founded in 1906) is dedicating the entire month of January 2008 to women working in the field of business-t0-business. Specialized web content will include articles, blogs and videos from leading businesswomen including, “Allison Arden, newly appointed publisher of Advertising Age and Creativity, and Deirdre Bigley, VP of Worldwide Advertising & Interactive for IBM.”
The American Business Media’s decision to dedicate the month of January to women in business-to-business coincides with its inaugural Women in Business-to-Business: Real Stories, Real Successes event which is being held to recognize the achievements of female executives. The event will be held on January 23, 2008 at the Prince George Ball Room in New York City.
According to the ABM press release announcing the event, ABM will be honoring the accomplishments of:
Deirdre Bigley, VP, Worldwide Advertising & Interactive IBM, for her success in integrated marketing and advertising communications on a global scaleÂ
Nina DiSesa, chairman, McCann-Erickson New York, for her achievements as a creative leader and her new book, “Seducing the Boys Club”
Mary Dolaher, CEO, IDG World Expo, for her leadership and creation of dynamic communities in the face-to-face arena
Erin Moriarty, CBS News Correspondent, “48 HOURS,” for her excellence in exploring some of the most significant social and legal issues today
Gloria Scoby, SVP and Group Publisher, Crain Communications, for 30 years of excellence at Crain Communications and initiating their first foray into online publishing
Peggy Walker, president and COO, Vance Publishing Corporation, for her accomplishments in management, publishing, editorial, operations and circulation positions at leading companies.
If you’ll be in New York City on January 23rd, this sounds like a great event to network. You can register by following the link to the Women in Business-to-Business: Real Stories, Real Successes web page then scroll to the bottom of the page to purchase tickets. They are being offered at $95.00 for an individual ticket or $160 for a group package (2 tickets).
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Interesting choice of Vance Publishing, considering their declining revenue over the past couple years.