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Career coaching has been growing in popularity in recent years and more people are opening their own businesses as career coaches all the time. How do you know if career coaches are actually worth the time and money you have to invest to work with them?
Katherine Reynolds Lewis of CNN Money tries to answer that question. She writes:
“As the industry has grown, so have concerns that some coaches don’t have the credentials or experience needed to truly help their clients, given that the profession isn’t regulated in the way that psychology, social work, or even accounting are. Career coaching may not be quite as prone to hucksters as life coaching is, but there’s still the potential for exploitation, harm, or simply a waste of time and money.”
Katherine shares four pitfalls of career coaches, so you can have a positive experience. Here are her four signs that a career coach won’t work for you:
- You don’t have a ‘coachable’ issue.
- You’re with the wrong coach.
- Your ground rules, payment expectations, and expected timeframe are unclear.
- You can’t or won’t put in the necessary work.
Get the details: Career coaches: When are they worth their salt? via management.fortune.cnn.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Most of the time it’s the sheer fulfillment of being able to pursue one’s passion and calling that gives the individual the greatest reward…and the financial gain that goes with it just sort of caps off this career.