Blog from Maribeth Kuzmeski of Red Zone Marketing
What is worth the effort in your business? Where does your productivity and focus pay off the most? Of course, the activities that produce the greatest results are not the easiest. The biggest successes often come when we are in the difficult, magnified, and critical “red zone.”
The red zone is a common football term. In football, it is the final 20 yards on the field before the end zone. It is the area on the field where the team either scores or does not. Frankly, all of the other activities on the rest of the entire field are insignificant in comparison. It is the same in business.
The red zone in business is where the sale ultimately closes. Getting almost there does not count. Yet, we spend most of our time everywhere BUT in the sales-producing red zone. We are answering emails, researching, preparing, networking, finding interested buyers, etc.
Are you ready when you have a red zone opportunity? And why is it that we often spend the least amount of our time in a day doing red zone activities, when they are the only measurable actions that matters?
Here is a critical list of red zone activities (by the way, you already know them).
• Improving your call to action
• Scheduling appointments and meeting each week with your best clients
• Scheduling appointments with referrals
• Meeting with your best prospects
• Meeting with your best advocates/strategic alliances
Now add your red zone activities…
Maribeth Kuzmeski
Maribeth Kuzmeski, MBA is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. She is the author of 4 books, has frequently appeared on TV and radio, and has written articles on marketing strategies for hundreds of publications including Business Week and Entrepreneur. She regularly speaks to audiences on topics relating to business development, marketing, and sales strategies. Maribeth is author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, September 2009).
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