Side hustles are generally born out of necessity or passion. They tend to maximize our skills and capacities or release our creativity. Converting a side hustle into a business is often a slippery slope because whether your side hustle is born out of necessity or born out of passion, the realities of formalizing a business can be disheartening. A side hustle that generates … [Read more...]
The Success and Challenges of Women Entrepreneurs – Lara Galloway
This week, I interviewed Lara Galloway who is an author, speaker, business coach, and host of the MomBiz Solutions Show podcast. She is also the author of Moms Mean Business: A Guide to Creating a Successful Company and a Happy Life as a Mom Entrepreneur. Tell us a little about your previous life and how you came to start your first business? I started out in academia, … [Read more...]
The Success and Challenges of Women Entrepreneurs – Susie Garcia
There are more women entrepreneurs than ever before, in a wide variety of industries. Although we often hear about success stories of women entrepreneurs and professionals, rarely do we get an inside look at the personal challenges that came with that success. To change that, I started a series of interviews with women entrepreneurs and professionals who had a life changing … [Read more...]
How Women Entrepreneurs can Overcome the Cash, Contracts and Connections Challenge
There are three challenges that can deeply hinder the progress and growth of a woman-owned business: access to funding, contracts, and resources. Fortunately, they are not impossible to overcome. It’s no secret access to capital has consistently been a thorn in the side of women entrepreneurs and prevented them from scaling to the next level, but so have scoring major accounts … [Read more...]
How to Seize Unplanned Business Opportunities
There is nothing worse than being presented with an opportunity of which you cannot take advantage. Not all missed business opportunities are for lack of economic means. If we think back on a few of our missed business opportunities, some of them my be due to poor timing, lack of knowledge or skill, misaligned objectives, dysfunctional systems, or simple fear of change. The … [Read more...]
6 Strengths to Cultivate as an Entrepreneur
Some successful entrepreneurs are born and others have simply learned how to exploit their strengths to their advantage. Whether you’re a natural or had to figure out how develop an entrepreneurial mindset, there are some key competencies that successful entrepreneurs have in common. Personal and professional development go hand in hand. Fortitude and … [Read more...]
Why Your Clients Dictate Which Social Media Platforms Work Best For You
Your client profile is not complete until you know which social media platforms your clients like use to communicate and how often they use those platforms. Share too much or too often and you lose them. Share too little or every blue moon, and your voice gets lost. There is a fine balanced line between informing or sharing and bombarding and overselling. You have to … [Read more...]
3 Must Do’s When Relocating Your Business
Moving and/or expanding your business can be very exciting and nerve-racking at the same time. You have to find new vendors, new resources, new contacts, etc. You have to update, transfer and cancel a myriad of things. The stress of setting up shop can be overwhelming, but it can also be avoided with a simple plan of action that is focused and maximizes your time and … [Read more...]
How to Market Your Best Asset
One of the biggest challenges for small businesses and budding entrepreneurs is effective marketing on a shoestring or with no budget. You can’t get or do any better than word of mouth. Word of mouth is mainly based on an impression you made with a client or prospect who would like to do business with you in the future. That impression has value. You can trade on that … [Read more...]