As the holiday season approaches, businesses are gearing up to compete for customer attention. But in a crowded marketplace, how can your brand stand out? One increasingly effective way is to go local. By making your holiday marketing strategy hyperlocal, you can create deeper connections with potential customers, increase foot traffic, and foster loyalty that lasts well … [Read more...]
What is a Fractional CMO and Do You Need One?
In today’s business environment, companies must remain agile, especially when it comes to leadership roles that directly impact growth, such as the Chief Marketing Officer (CMO). For many businesses, hiring a full-time CMO might not be feasible or necessary. This is where a fractional CMO comes into play. But what exactly is a fractional CMO, and how do you know if your … [Read more...]
5 Reasons to Join a Nonprofit Board
From honing leadership skills to expanding your network and making meaningful connections, volunteering your talents to give back to the community can be a fulfilling and enriching experience. By serving on a nonprofit board, you not only contribute to a cause you're passionate about. You also gain invaluable experience and insights into organizational governance and strategy. … [Read more...]
5-Step Checklist: Preparing for Your Podcast Appearance
Appearing on a podcast is an incredible opportunity to share your story, insights, and expertise with a broader audience. Whether you're a seasoned professional or new to the podcasting scene, preparation is key to ensuring a successful and impactful interview. Here's a five-step checklist to help you prepare for your podcast appearance and make the most of your time in the … [Read more...]
5 Common Influencer Marketing Myths Debunked
In the dynamic landscape of marketing, influencer collaborations have become an integral strategy for businesses aiming to connect with their audience authentically. Despite the undeniable success stories and widespread adoption, there are persistent misconceptions about influencer marketing that need to be addressed. Some believe it's exclusively for big brands with massive … [Read more...]
Why Nonprofit Collaborations Should Be a Part of Your 2024 Marketing Strategy
As organizations increasingly recognize the power of collaboration in achieving shared goals, the spotlight shifts towards a realm where purpose meets strategy: nonprofit collaborations. Businesses are discovering that integrating philanthropy into their marketing strategies is not just a feel-good move. Nonprofit collaborations have the opportunity to enhance brand reputation … [Read more...]
When Should You Publish a Press Release?
Not all news is news. In the fast-paced world of business, every milestone and achievement can feel like a reason to shout from the mountain tops. After all, your hard work and dedication should be celebrated, right? While it's essential to recognize your accomplishments, it's equally crucial to understand that not all news is newsworthy in the eyes of journalists and the … [Read more...]
5 Steps to Develop Your First Communications Plan
Your business is growing and so are your communication needs. Do you have a plan for how you are communicating with your audience? A plan for communicating new product launches, store openings, or expanded lines of business? How are you communicating changes to your employees? Do you feel like you are reinventing the wheel every time you send an all-staff email or customer … [Read more...]
5 Steps to Do-It-Yourself Email Marketing for Small Businesses
Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers. Email marketing doesn’t need to be complicated or overly time consuming, and you don’t need a team of marketers to get started. Here are five steps to launch your … [Read more...]
5 Steps to Launching a LinkedIn Business Page
Do you need a LinkedIn business page? More than 58 million companies are listed on LinkedIn and 2.7 million companies post daily. Why a business page? If you're running a small business or startup, your personal page may be front and center as you serve as the face of that business, but a LinkedIn business page expands your reach and gives you additional real estate to market … [Read more...]