As we're halfway through the year, entrepreneurs across the globe are preparing themselves to rise above the negative impact of COVID-19 and hoping to get a strategic jump on crucial business aspects such as customers. It's often perceived that gaining new customers is like hitting a home run. Although this notion is true, no business should just be focused on expanding … [Read more...]
How to Ensure Success Through Twitter Influencers in 5 Steps
In this digital age, being a social media influencer is a career for many. Defined as a person who can influence consumers to purchase a product or service by merely endorsing it on social media, an influencer is a celebrity of sorts. They are considered thought leaders or experts in their niche, domain, or function, and in the past few years, influencers have become an … [Read more...]
7 Elements that Make a Social Media Strategy Successful
As we move towards 2020, it is more evident than ever that social media is paramount to business growth. Every brand needs a custom social media strategy based on its current social media standing, business goals, and resources available to them. To leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the … [Read more...]
Why Google+ is an Effective Platform for Entrepreneurs
Ever since its launch in 2011, Google+ has not exactly been able to convince entrepreneurs of its importance. Initially touted as “Facebook’s Alternative,” today it has over 2 billion registered users worldwide but only 395 million active users according to StatisticBrain. Google+ may not be considered a valuable social media channel, but it is seen more of a place for … [Read more...]
3 Reasons Why Changing Jobs For Better Earnings Is Not Wise
A typical professional life is incomplete without switching jobs. In fact, hopping from one job to another is rather common these days. Why? The reasons vary from one person to another. Some people want to get away from a nasty boss, some want to work on a better job profile, and then there are some who want to receive a fat paycheck by the end of the month. But do not … [Read more...]
6 Ways to Effectively Work from Home
Working from home is fun. It gives you the liberty to be your own boss. Whether it is about scheduling a Skype call with a colleague or attending a client meeting—everything happens at your convenience. However, at the same time, there’s always a small window for being undisciplined. You have the choice to get up at noon, postpone an important call, and even to work at … [Read more...]
4 Ways to Never Forget an Idea at Work
Are you one of those people whose mind is always buzzing with thoughts and churning out new ideas? If yes, then you must have also experienced the feeling of defeat or anguish when a wonderful, revolutionary idea slips from your mind before you can even fathom it. Correct? Whether you are an entrepreneur or a professional, you certainly, at some point in our life, have been … [Read more...]
4 Ways to Hire the Right Onboarding Manager
Onboarding is a process to ensure that employees not only start working for the organization on the right foot but also remain engaged throughout the complete tenure. Therefore, it’s necessary to implement solid procedures for a higher level of engagement with new hires way before their first day of work. But what happens when the employee to be hired is a potential … [Read more...]
4 Reasons Why SEO Is Important to Your Business
Everyone uses a search engine every now and then for different reasons. But did you know that only 25% of internet users scroll beyond the first page of search results? Yes, it is the harsh truth in today’s online world. So if your business doesn’t appear on the first page of search results, the remaining percentage of people is never going to find you, let alone make the … [Read more...]
4 Ways to be Productive at Work – Always
Life at work is hectic. There is so much happening there—new projects, client meetings, internal discussions, etc. It’s good to be busy. It’s also essential for you to be productive at all times. However, there are times when you do encounter some sort of a ‘block’ at work. Even though everyone encounters such a block, this kind of break from work at work can lead to delay in … [Read more...]