Did you know that YouTube gets over four million views on a daily basis? Yes! In fact, it is the most watched video streaming website in the history of internet. A 2013 Content Marketing Benchmarks report revealed that over 70% of businesses used videos in order to market themselves and subsequently increase global and local exposure. The report also stated that reaching … [Read more...]
4 Tips to Strategize a PR Plan
Public relations (PR) is one of the key elements of a strong business foundation. It is important because it helps send a clear message out in the media about what the organization stands for. As an entrepreneur, you shouldn’t underestimate the importance of having a strong PR strategy in place. Since the field of PR is extremely competitive and dynamic in nature, you have … [Read more...]
4 Ways to Deal with Negative Employees
A typical work environment doesn’t always bring out the best in people. An angry boss, spiteful colleagues, stubborn subordinates---these characters create the everyday drama at work. The thought of it is pretty exhausting but it’s a reality for most people, especially managers. Destructive employee behavior, intentional or otherwise, can leave anyone reeling or demotivated. … [Read more...]
4 Effective Ways to Build an Online Brand
If you’re in the process of starting your own business, it’s important that you read this. To make a business successful is tough. There is an evident need to get noticed, be taken seriously, and of course, get plentiful opportunities to flourish. Luckily, in this age and time, this issue can be resolved with one simple thing: online branding. “Who are you? What services do … [Read more...]
4 Ways to Deal With Bad Hiring Decisions
Hiring the right team determines the success of a business. No matter how thorough your hiring process is, some employees might not fit in your organization at all. You may think of firing the employee because of his or her poor performance or unfavorable behavior in office; but it isn’t as easy as it seems. In fact, any bad hiring decision affects the company. From bearing … [Read more...]
How to Learn From Your Small Business Competition
No matter how big of a business you run, there is no end to learning new things. While well-established and stable organizations are your much-loved source of inspiration and guidance, you often forget the worth of small scale businesses in the industry. You, as a businessperson, should be aware of how your competitors, big or small, are marketing and selling their products … [Read more...]
5 Ways to Boost the Digital Presence of Your Business
Having a strong digital presence has never been so important for doing business as it is today. Why? Because, believe it or not, your customers---both the existing and prospective ones---expect to see you out there. You may think that your business is not the kind that needs an online presence, but the truth is there is no set convention guiding which businesses should or … [Read more...]