In our global community reviews are becoming increasingly important. People are able to review your company, products and services from their computer and mobile phone. This can be extremely advantageous for companies that have amazing customer service. It can also drive business away if you have the wrong staff in place. Here is what you need to know about review sites … [Read more...]
Crowdfunding Can Launch Your Business
One of the largest challenges entrepreneurs face is getting funding for their great ideas. Women business owners struggle in spite of efforts by the government to create SBA and micro loan programs to help entrepreneurs’ access capital. The challenge is that even the SBA requires good credit, collateral, and an income source to repay the loan. If you are starting a company … [Read more...]
My New Traveling Office
If you are a road worrier, driving from client to client, the automobiles debuted at this years Consumer Electronics Show might make your life a little easier. I do most of my traveling on the plane and things like Virgin Atlantic's seat plug ins, and various carriers Wi-Fi make traveling a lot more efficient. When I am in town and driving to client meetings it is hard to be … [Read more...]
Raising Capital Through Crowdfunding
The search for capital has been significant among the business community. As the recession reared its ugly head in 2007 businesses started to see capital tightening up and were unable to get the standard loans and lines of credit they counted on for help with cash flow, equipment purchases and expansion. Large investors saw a crimp in their disposable cash as they had to shore … [Read more...]
Build Your Brand by Promoting Yourself
Marketing - all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. If you don't - no one else will. You started your company or career because you have something to offer. You … [Read more...]
Finding the Right Job – Personal Satisfaction Matters
Life is short. We have heard that quote a million times, but as I watch the years roll by I know that it's absolutely true. It is important to do something you enjoy. Whether you work for yourself or for someone else, finding the right job is essential to enjoying life. If you are unsatisfied with where you are, take the plunge and look for something new. You are never too old … [Read more...]
Inventory Management for Small Business
There are millions of small businesses throughout the United States. Small businesses have some unique challenges because they have the same duties to fulfill as their larger counterparts but without the massive budget or staffing to get it done. Whereas a large company can hire specialist in every area, a small business often requires one person to where multiple hats. This … [Read more...]
My Business After Hurricane Sandy: Creating a Contingency Plan
Hurricane Sandy was a monumental, hopefully once in a lifetime, storm. As the hurricane approached the East Coast many people frantically prepared to keep their families safe and supplies stocked. There was a run on the stores as people purchased enough food to last for a week, water to drink and gas to run generators and cars. Preparing for the storm consumed most of the … [Read more...]
Disabled Women Succeeding as Entrepreneurs
Many women have found that in order to have the lifestyle they want working in the corporate world is simply too restrictive. Set hours requiring you to commute to an office, clock in and out, then ask for permission to slightly change your schedule – is simply not conducive to an active and busy life. Women with children find the regular work schedule to be even more … [Read more...]
Your Mobile Office – The iPhone
Everyone is busy and rushing around these days. Working women are no exception. There are significant demands placed on our daily lives with no chance of them easing any time soon. For women with children the demands increase as you have to work just as hard at the office prior to rushing home to care for the kids – making dinner, doing homework, then pulling out the laptop … [Read more...]