As smartphones continue to become the largest medium for viewing and receiving information in the world today, mobile apps become increasingly important for businesses. While previously considered to be an additional luxury for a web-based company, apps are now becoming a necessity to engage users constantly and stay ahead of the competition. One of the sectors that benefit … [Read more...]
Get Selfish – One Entrepreneur’s Tips to Nailing Your Self-Care Routine
I got a text message yesterday while I was getting a pedicure. The person asked me to call them and I said "I'm working." Let me be clear. I regret nothing. I was busy taking care of myself and for that I will not apologize. In the entrepreneur community, I know that self-care has some serious negative connotations attached to it. I am here to say enough is enough. Did … [Read more...]
Trends Convincing More People to Choose Freelancing Careers – Infographic
Full-time employment or freelancing, what's better? The US workforce is voting with their feet. Between 2014-2016 up to three million people fled their 9-5 jobs and struck out on their own. Freelancing gives people much more freedom and flexibility to organize their lives. That much is clear. But the flipside is the volatility that comes when working on your own. Can you … [Read more...]
How the Gig Economy Is Reshaping the Digital Marketing Industry
As you use your phone to get an Uber ride or as you prepare to submit your report via email to your client from the opposite side of the globe, you are a part of the growing gig economy. The gig economy is an economic environment where temporary or short-term positions are very common. These days, independent workers working with short-term projects seem to dominate the … [Read more...]
4 Customer Behavior Challenges and How Web Push Notifications Address Them
The modern consumer is omnipresent, wants instant gratification, and cannot be easily lured to purchase. Technology has greatly altered the way users look for information and make purchase decisions. With a range of options available to them at just the click of a mouse, consumers rarely make any impulse purchases. To solve these and many more customer behavior challenges … [Read more...]
Why Your Retail Business Needs a Mobile POS System
Generating sales is, of course, important to every retail business. But while your focus may be on how to get more sales, it’s important to spend some time determining the best approach to handling transactions. Having a good point of sale (POS) system is a crucial asset for a retail business of any size. Without investing in the best POS system for your retail operation, you … [Read more...]
The Perks and Perils of Using Social Media in Career Building
Perhaps you've come across a lot of reading on how social media can build a career or how it can help you land a job. However, while these topics seem to be saturated, only a few sources actually have discussed how social media can have both positive and negative effects on career development. Yes, you read it right. Social media may increase your chances of landing a job, … [Read more...]
5 Products You Can Create for Your Online Business
Creating products for your online business is crucial for your business growth, yet often times, we struggle with knowing which products will ultimately benefit our business. Here are five products that you can create for your online business to gain the success you desire. 1. Content Upgraded Product Doing a content upgrade is one of the ways that you can create a product … [Read more...]
Women, Business and Tech: What We Need To Do Now
Tech dominates our business lives now; if we don’t master it, we will be at the mercy of those who have - including our competitors. Decades in the tech industry have taught me a few lessons that might be helpful. I’ve been rubbing elbows with tech guys since I started selling machine shop tools at 17, for a Pratt & Whitney distributor, who proudly told me that I was the … [Read more...]
How to Handle Conflict in the Workplace
No matter what company you work for, or whether you are a regular employee or a team leader, you will come into conflict with other people sooner or later. This usually happens because people in the workplace have different views on problem solving and different temperaments. Even though many people like to avoid conflict, it is best to work directly on resolving it, as it … [Read more...]