For every organization, whether it's a small business or a larger enterprise, the key element of success is effective customer service. To cultivate healthy customer relationships and to improve business productivity, all of your customer queries have to be responded to and resolved on time. By choosing the right IT help desk software for your small business, you can resolve … [Read more...]
4 Ad Agency Secrets for Better Brand Building
Nowadays, reaching out and selling to customers is easier thanks to online networking and social media. The problem is several businesses are using the same methods. How do you elevate your brand to claim its niche in the market? What steps will you take to get new customers and make them loyal enough to keep coming back for more? We might find the answer in four ways … [Read more...]
How Identity Theft REALLY Impacts Your Business
As a consumer, you are well aware of the dangers of identity theft, but have you considered how this criminal activity affects your business? The Evolution of Identity Theft Identity theft isn’t a new threat. What is new is the method criminals use to execute this fraud. And the most popular method seems to change daily. Merchants need to understand the tactics criminals … [Read more...]
The Fine Art of Giving Effective Feedback
Of all the tools available to train, guide and motivate employees, the most finely balanced is the art of giving feedback. If it is too negative, it can throw the employee off their game entirely, thinking that they are doing everything wrong and can never achieve the excellence demanded by their boss. If it is too positive, it can be construed as shallow and start to … [Read more...]
The Power of Online Reviews
We care what people think. We care about the opinions of our fellow consumers---about their past experiences with the appliances that could possibly fill our homes, the apparel that could clothe our bodies, the products our children might play with, the food that may fill our stomachs, and the services we could experience. The fact that we trust the opinions and experiences … [Read more...]
Why Customers Equate Your Brand With User Experience
Your brand is the emotional and intellectual association your customers make with your company, product, or you personally, according to Dirk Knemeyer, co-founder of Innovation Studios. That means that every single interaction people have with your company, or every "user experience," is part of your customers' brand experience. That is why your telephone needs to be … [Read more...]
4 Misconceptions about Women and Leadership in Business
Women executives have often been portrayed in movies as being fearless, fierce, but also alone. However, this--among many others--has always been a common misconception about women leaders running a company or business. Here are just some of the most common misconceptions about women and leadership and the truth behind them. 1. Having kids and raising them get in the way of … [Read more...]
What Should Be Included in Start-Up Training?
Your new recruit walks in the door on his or her first day on the job. You complete the mandatory paperwork, walk them through the building, and then either start their training or turn them over to their manager. What next steps can you take to ensure that this new employee will be able to function effectively in their new workplace? As a human resources professional, it … [Read more...]
4 Ways Startups can Support Work-Life Balance
A startup employee who works 9 to 5, Monday - Friday, with a half-hour lunch break every day is, in my opinion, the modern-day equivalent of a mermaid. People say they exist, but I know I’ve never met one. Working for a startup can be a lot of pressure, but it can also be incredibly exciting. Watching a business grow from humble beginnings, and contributing directly to its … [Read more...]
How Motivation For Female Entrepreneurs Differs Throughout The World
Over recent years, there has been a growing trend for female entrepreneurs launching new ventures at a higher rate than men. Within the EU, 34.4% of entrepreneurs are women, and in the United States, there are more than 6.2 million privately held, female-owned companies. While these statistics are encouraging, the gender pay gap still persists (particularly in developing … [Read more...]