Building a loyal customer base is absolutely essential for your business if you want to achieve steady sales growth. According to Pew Research, loyal customers on average are worth up to 10 times as much as their first purchase. Your probability of making a sale to an existing customer is 60 to 70 percent compared to 5 to 20 percent probability for selling to a new … [Read more...]
11 Quick Tips to Increase Sales
Selling is an art. You are either born with it, or learn it. Whatever the case, all sales people face days when nothing seems to work in their favor. So, here are 11 quick tips that will help you wade through difficult times and increase sales every work day. 1. Before calling it a day, make one more call to one more customer. Remember, when you do something that others … [Read more...]
Building a Mobile-Friendly Website with Responsive Design
There’s been a LOT of chatter recently about search algorithm updates from Google and how these changes will impact your “findability” on the web. And, it makes sense that people are focused on this because as one marketer once said, “What is your brand? Whatever Google says it is.” These changes have a variety of implications, particularly for mobile marketing. This new … [Read more...]
5 Reasons Companies Should Encourage Employees to Volunteer
For many corporations, volunteering is an afterthought, but instead, volunteering should be a priority because of the unique advantages. Volunteering looks differently for each business, and volunteer efforts range from a company-wide volunteer day to allowing employees a set number of paid hours to volunteer in lieu of work. Foundations have been established to award grants … [Read more...]
What Successful Female Entrepreneurs Know
Women are starting nearly 1,300 new businesses per day, which is double the rate from three years ago, according to an American Express 2014 Report. For nearly the past two decades, research has shown that women have become entrepreneurs at a faster pace than men. Entrepreneurship can be a thrilling endeavor for women, as they seek freedom, flexibility, and control of their … [Read more...]
2 Reasons to Be Glad You’re a ‘Broad’
Actress Jessica Alba became an entrepreneur by co-founding a company that made $150 million in revenue last year. Lawyer Marci Alboher leveraged her successful career to become an author and life coach. Nowadays, more and more women are making these types of broad career shifts. And in becoming “broads,” they affirm their statuses as successful businesswomen and reap many … [Read more...]
4 Strategic Branding Opportunities Most Online Businesses Miss
There’s no shortage of ways to promote your business online. From social media to guest posting to traditional digital advertising … the possibilities abound. Unfortunately, the online space is so crowded that it can be hard to stand out and get attention. In fact, much of the advice you’ll find for building your brand is designed for companies that already have an audience. … [Read more...]
7 Tips to Build Your Confidence and Achieve Success
You are a woman who has dreams to make a reality, goals to accomplish, and moves to make. Every night before bed, you see yourself in the corner office. You visualize earning promotion after promotion after promotion, because of the results you constantly deliver. You see these things happening for you in your mind. Yet.... what you see in your mind's eye and what you see … [Read more...]
Handling Conflict on Your Team
It is inevitable that discord among team members will arise from time to time, and stepping in to tackle and resolve conflict ranks pretty low on most managers’ list of enjoyable activities. But unhandled friction erodes morale and productivity, and can turn even top performers into stressed out B-team players. When disharmony is affecting your group, you may be tempted to … [Read more...]
Aiding Employees in Their Quest for Work-Life Balance
It's a rare interview with a job applicant that at some point doesn't include the words "work-life balance" from the candidate. The reference is usually made when the potential employee is discussing the fact that they want to be dedicated to their work in your firm, but they are also a family person and want time to pursue life separate from their workplace. Usually they … [Read more...]