Three brief months after college commencement, I had serendipitously locked down a solid, parent-approved job working at a fast paced digital agency. It felt like the parts of adulthood promised for the last two decades—biweekly paychecks, health benefits, retirement funds, car bills—were finally being unraveled with climactic anticipation. As my always astute parents assured, … [Read more...]
Working Women Make Business Happen
International Women’s Day (IWD) is on Sunday, March 8, 2015. It originates from International Working Women’s Day (IWWD), which I think is important to highlight. It is not a day where we simply celebrate being women because we think we are fabulous (well some might), but in my opinion, it is a day where we are meant to celebrate the real achievements of women worldwide (past … [Read more...]
The Day Our CEO Told The Head of HR Her Ovaries Were Shriveling
I still hear stories about male colleagues requesting meetings in gentleman’s clubs, women being laughed out of the boardroom for using the color pink in presentations, and female employees feeling uncomfortable because of their choice of attire. Little things that remind us that we don’t belong entirely in the men’s club that is corporate America. Catalyst, a U.S. … [Read more...]
5 Things to Do After a Job Interview
Even if you feel like you had the greatest job interview, you need to make sure that you continue to sell yourself until you get the job offer. There are five things you can and should do to help you stay top-of-mind and ultimately get the job. 1. Send a Thank-You Note Taking the time to write a thank-you note proves your interest and desire. You should not only thank the … [Read more...]
4 Key Steps for Effective Networking in the Creative Industry
The best way to make yourself stand out in the job application process is utilizing effective networking. While great grades, relevant work experience, and thorough research are important steps that can lead to landing your dream job, networking is essential to take your strategy to the next level. You can blow employers away by referencing these helpful networking … [Read more...]
3 Steps to Get Your Business Travel Mojo Back
So you're on your fourth business trip this month, and feeling a little---okay, a lot---drained. The emails are piling up, your voice mailbox is full, and you still have several days' worth of meetings ahead before you can think about going home. (We won't even talk about the connections required...especially with the recent “blizzard of the century.”) How on earth are you to … [Read more...]
How To Break The Cycle of Feast or Famine
Many entrepreneurs get trapped in the dollars-for-hours hustle. I hear from hundreds of people who say, “I need more of ‘me’ to go around.” But while you’re dreaming about cloning, what you really need to be evaluating is your approach to lead generation. The secret to getting out of the cycle of feast or famine is to create a sales funnel that not only delivers client leads … [Read more...]
How to Get Ahead: Advice from a Female’s Perspective
It’s a sad fact that women are still not fairly represented in today’s workplace. In the United States, women who work full-time are only paid 78 cents for every dollar their male counterpart earns. Women earn 60 percent of all bachelor’s degrees as well as 60 percent of all master’s degrees, and they make up over half of the workforce. Despite these numbers, less than 15 … [Read more...]
11 Signs You Need to Change Your SEO Company
Search engine optimization (SEO) is a marketing tool that is used with varying degrees of success. There are many reasons why everyone is not getting the same results with the biggest two being consistency and relevancy to current search engine requirements. Then again, there are also business owners that feel SEO is a one-time necessity, as they don't understand its … [Read more...]
Harnessing the Power of On-Hold Marketing
Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively promote … [Read more...]