You may have considered starting an online business, but have held back for fear of failing in a saturated market. After all, the internet is awash with every business you could possibly think of, with thousands more cropping up every single day. How can you possibly compete with that? So if you are considering starting a business in 2015 and are worried about saturation, … [Read more...]
5 Secrets To Crafting Expert Copy
Anyone can write copy. Throw in a few words like "limited", "custom business solutions", and "exclusive" and you're already halfway there. But writing copy in the same way everyone else does isn't going to inspire your audience to read more, share your content, or even remember it. Your copy needs to be unique, fresh, and inspiring. It's sort of like cooking a meal. … [Read more...]
2 Pivotal Steps Women Must Take to Get Ahead in the Business World
While conducting a seminar for a major defense contractor in the 1980s (in a conference room connected to the executive dining room), I asked one of the executives, “Where is the ladies’ restroom?” “Uhh…there isn’t one,” he replied. Fast forward 30 years, and while I’m sure that company’s restroom situation has changed, the challenges women in the business world face are … [Read more...]
3 Questions to Ask When Building an Emergency Fund
According to a recent Bankrate survey, only half of Americans reported that they have enough money to cover an unexpected expense. However, when the data is divided by gender, men appear to be more financially prepared in an emergency than women. In 2013, about 47% of women reported having an emergency fund, whereas 62% of men indicated they have a fund to cover unexpected … [Read more...]
Being Equal is Not the Issue – It is About Value
The word ‘equality’ derives from the word ‘equal’, which is defined as being the same or identical. Therefore, two things that are not the same cannot possibly be equal. That said, two different things can be considered to have the same value; and this is far more important than trying to actually be equal when we’re not designed to be. Men and women are different in so many … [Read more...]
5 Ways Your Employees Are Your Biggest Security Risk, And How To Stop It
Monitoring an IT network should be an essential part of any routine business process, yet so many companies fail to make sure they do this properly. These days, many businesses are struggling to balance internal security and giving their employees the tools and network access needed to get their jobs done properly. It is important to ensure there are measures in place to … [Read more...]
10 Things Your Employees Don’t Want (or Need) To Know About You
Being the boss is hard, being the owner of a small business and the boss is even harder. It’s completely natural to want to dish to your employees about the hardships of your day--you likely have a lot in common with those awesome people you hired, you see them all the time, and they are genuinely interested in the well being of your business. The problem is though, that … [Read more...]
5 Steps to Promote Your Business on Pinterest
Are you using Pinterest? Are you using Pinterest for her personal use or business use? It should be both! Pinterest has grown substantially in the past few years, and did you know that the majority of users are women? This probably comes as no surprise, but it's also why you should be using Pinterest to promote your business. Women are the ones that buy! Here are a few … [Read more...]
10 Organic SEO Strategies for 2015
With the new year right around the corner and the recent Google search engine updates, it's time to review and revise your SEO strategies for 2015. In the past, when Google has made significant updates to their search engine algorithms, many companies lost organic page ranks. It was frustrating and somewhat defeating to have to start over. Penguin 3.0 - October 2014 Luckily, … [Read more...]
7 Easy Ways to Screw Up Your Brand
Your brand is your promise to consumers and the world. Unfortunately, with very little effort you (or others) can screw it up, leaving you scrambling to do damage control. Here is a list of ways you can make a mess of your brand: 1. Ignore Your “Core Truth.” Every brand has something that it does well that makes it unique. It’s the thing that people automatically associate … [Read more...]