You’ll often hear advice on developing an online persona to help market yourself, but it's also a powerful tool if you’re running a small business. Small businesses must be attentive to which customers they’re speaking to. Larger corporations have many kinds of customers they can market to, but small businesses have their own specialties---making it easier to know who to … [Read more...]
Hey Ladies: Get Confident
Looking for companies with a culture accepting of women in senior roles is critical but so too is your own level of confidence. Women still have a long way to go evidently. According to the results from the Silicon Valley Bank’s (SVB) Innovation Economy Outlook 2014 survey, which focused exclusively on the representation of women in technology leadership positions, less than … [Read more...]
How To Launch A Successful Crowdfunding Campaign
We live in the age of the entrepreneur. And, thanks to the number of crowdfunding platforms available, it’s possible for anyone to launch a business idea, product, or concept without access to traditional resources. Nonetheless, it will take more than a great idea and a few strategies to successfully crowd-fund a campaign. Below are a few tips for generating a memorable and … [Read more...]
6 Tips to Build a Successful Crowdfunding Campaign
Crowdfunding is becoming an increasingly popular method to access financial capital. Rewards-based crowdfunding is appealing as a way to raise funds without giving up equity or increasing your debt. But there are other benefits too. Using your social network to gain support for your business goals and engaging your customers in the success of your enterprise can have a … [Read more...]
How to Overcome Biases that Work Against Business Women
Many business women feel they get confusing messages from their organizations about how to become leaders. Recently, a woman client came to me for coaching because her boss told her that she needed to smile more to get promoted. She wanted me to teach her to smile more, but she was bewildered about what this feedback really meant. Another woman client came for coaching … [Read more...]
How To Be A Better Business Leader – 5 Top Tips
Failure and financial disasters are operational hazards as far as company directors are concerned and it is only those of us who can overcome setbacks that really stand a chance of becoming truly excellent business leaders. With that in mind, here are some simple but hopefully helpful tips on how we all might improve our business leadership skills: 1. Be proactive as a … [Read more...]
Working With Your Easy Brilliance
Feeling that you have a purpose and a passion is what moves us to create our own businesses. There is something that we are here to do; something bigger than ourselves. So, off we go. Right, I’m going to create my own business, change the world and be successful! Hmm, not so easy? There are a lot of things for you to consider and do in your own business. Let’s face it; … [Read more...]
How to Develop a Small Business Social Media Strategy
Social media is one of the most inexpensive and easiest forms of marketing available to small business owners today. If your business doesn’t have a social media strategy, you really need to plan one and begin implementing steps to make your social media presence strong. More and more consumers are turning to social reviews and sites to determine where they are going to … [Read more...]
So I Have all These Files – Now What?
You're not a designer. All these code words like AI and EPS don’t mean anything to you. You're pretty excited about your new logo, poster or business cards, but when you open the files you received from the designer, you're suddenly uneasy. Ummm…how do I use these? Why do I even have five different file types? What’s TIFF? Can't I just use JPGs for everything? It’s confusing … [Read more...]
Failure is ABSOLUTELY an Option
“Failure is NOT an option,” says many an entrepreneur. But that's just a lie; failure is always an option. Every entrepreneur has failed at many things. Everybody fails. In business, and for every entrepreneur, failure has been a critical part of their path to success (whether they remember it or not). Failing gracefully and learning from failure is much more important than … [Read more...]