You’re not alone in your challenging struggle to grow your business. Many others have been through this path. Every business has its own set of unique challenges. Nothing grows from nothing so don't forget that tenacity is what even businesses like Google and Apple depend on. For a better chance at success, please don’t ignore the following common pitfalls. They aren’t cast … [Read more...]
3 Life Learnings that Women in Business Should Adopt from Shirley Temple
On February 10, 2014, one of the most beloved Hollywood celebrities of all time, Shirley Temple, passed away, but during her 85 years of life she accomplished much. There are plenty of life lessons that people can get just by remembering her. Women in business, in particular, can learn a lot and be motivated from her. Here are some life learnings that women in business can … [Read more...]
The Socialnomics of Hiring
92% of employers use Social Media in hiring. (source: Jobvite ) 45% of Fortune 500 firms include social media badges on their career section. (source: Mediabistro) Linked in, Facebook and Twitter all boast of their own figures in hiring statistics. Linkedin leads the way as the specialized place to be delivering a platform for companies to showcase the career page, news, … [Read more...]
All Briefcase and No Smile. Heck, Where’s Your Personality?
Okay. This is a confession. Hiring managers are human. They smile, feel, emote, and sense just like everyone else out there. They’d like to hire people just like them, and not robots. Personality training centers and interview coaching institutes are in great demand in developing nations. Career counselors, life coaches, and consulting and marketing services are the tickets … [Read more...]
A Screen Full of Clutter
You enter into your office building with the over-familiar caffeine in the cup and a sandwich in the pack---your usual. Occasional smiles and hallway exchange of pleasantries are a common sight in the morning. You look around and get to that elevator door before it closes or gets full in the hustle-bustle of your everyday routine. Think these are the only things that you … [Read more...]
How a Strong Female Character in Your Marketing Video Can Enhance Your Brand
There’s evidence that the public prefer media that isn’t gender biased, so why don’t marketers exploit this? Set your mind back to the last ad you saw that portrayed a prominent female character; did this leave you feeling satisfied in that brand’s values? Throughout media, from box office films to television advertisements, women are still portrayed in a stereotypical … [Read more...]
Got a Selfie Resume? Re-brand Yourself in 2014
Accomplished. Talented. Exemplary. Outstanding. These are only a few of the words that appear on almost every resume that a recruiter screens. With the advent of applicant tracking systems (ATS), different technologies and software used by recruiters to screen profiles, it has become far too common to see many of these mindless adjectives loosely written all over the resume. … [Read more...]
The Evolving Hiring Manager – Perspectives and Insights
Meticulously dressed in a coat, suit and polished shoes, the 50-something IT professional walked into one of the largest conglomerates in the world on his first day. This was the Monday that he, along with another odd 60 others, would join one of the most sought after companies in the world. The receptionist stopped him and made a quick call to the HR hiring executive sensing … [Read more...]
7 Things Men Need to Know When Designing Wearable Tech for Women
Do you use wearable technology? Whether you wear tech during work or personal times during the day, one thing is clear to most women. As with most products for women or for both genders, men design them, and they don't understand the female segment of their target audience. Following are seven simple things that men need to know when designing wearable tech for women: 1. … [Read more...]
Declutter… Reflect… Reinvent
Recently a friend told me she felt like a failure. Her business was sliding, she had found out her husband had been cheating on her and her dreams were falling apart. As I looked at this successful woman with a reservoir of skills, talents, resources and a big heart, I knew where this conversation was going. She had forgotten about herself, that magnificent, dynamic and … [Read more...]