Guest post by Rachel McClelland (learn more about the author at the end of the article): Having started out in the entertainment game fifteen years ago, I was full of ambition, big vision and an “anything is possible” attitude. Well…talk about being swallowed up, spat out and trodden on!! Don’t get me wrong, I made a lot of bad business decisions back then, mainly brought … [Read more...]
The Science of Marketing Throughout the Entire Funnel
Guest post by Elizabeth Cagen (learn more about the author at the end of the article): B2B sales are complex, and become even more complicated when navigating massive amounts of data. Many marketers are overwhelmed by vast, messy data and give up, waiting for a magical graph to direct them. Unfortunately, magic is an unreliable marketing formula. Marketers get into this … [Read more...]
Make “YES” the First Word Clients Say, Not the Last
Guest post by Marhnelle Hibbard (learn more about the author at the end of the article): Approach a prospect or even a former client with a new offering you’re selling, and chances are the first word you’ll hear is “no” or some variation: “We aren’t in the market for that right now,” “We don’t have that in the budget,” “We’re fine with what we’re currently using.” It’s … [Read more...]
Tips for Minority Women on Leaning In
Guest post by Claudia Chan (learn more about the author at the end of the article): Role models are one of the most important factors in helping us see what we can become. But minority women can often feel like it's difficult to find role models who look like the people they see in the mirror each morning. If your company isn't diverse, take the initiative to find a role … [Read more...]
Getting Ahead!
Guest post by Ramona Clay (learn more about the author at the end of the article): Can you imagine waking up excited to go to work? Passionate about what you do? Generating money and opportunities that match your level of enthusiasm? As a career strategist, I help individuals fulfill their passions in life; especially, those in transition - such as baby-boomers, and the … [Read more...]
Can Marissa Mayer Really Turn Around Yahoo?
Guest post by Stacy Hilliard (learn more about the author at the end of the article): Last summer, Marissa Mayer was named the CEO, director and president of Yahoo. Prior to taking that position, she worked for more than a decade at Google and helped launch more than 100 features and products. A piece from Bloomberg News notes that in recent years, competitors like … [Read more...]
Women in Leadership… Do We Help or Hurt Each Other?
Guest post by Victoria Rotante (learn more about the author at the end of the article): After more than 25 years as an apparel industry executive, I have experienced many women in leadership roles as less than inspiring or supportive. For whatever reason, there are too many talented women leaders (from my experience) who don't understand that mentoring and developing their … [Read more...]
5 Signs a Business Expects and Embraces Highly Accountable Behavior
Guest post by Linda Galindo (learn more about the author at the end of the article): Your boss couldn’t be less clear about what she expects you to do. Co-workers miss deadlines and you get blamed. Supervisors treat employees who make honest mistakes like they’ve broken the law, so nobody admits it when they make one. In short, your workplace lacks accountability. Time to … [Read more...]
Navigating International Engagement
Guest post by Elizabeth Miller (learn more about the author at the end of the article): While women may face barriers to entry in numerous fields, none could seem more awkward than a career in international engagement -- international relations, global non-profits, global partnerships, global fundraising, etc. How do you greet guests that come from nations where women … [Read more...]
Statistics Mislead, but Your Paycheck Doesn’t Lie: End Gender Pay Gap by Starting Your Own Business
Guest post by David Anderson (learn more about the author at the end of the article): March was Women's History Month, a 31-day celebration of the strides females have made in the workplace. But as April settles in and tax time forces Americans to review their income, women may not feel much like cheering. Because they'll discover that, on average, a man makes more after … [Read more...]