Guest Post by Taryn Scher of TK Public Relations (learn more about Taryn at the end of this article): 1. Be prepared: Don’t start reaching out to the media until you have a website that you are proud of and clearly represents your brand, sample inventory that you can send out for photo shoots/testing, clean product photographs (preferably shot on a white background) and a … [Read more...]
Build a Brand – Not Just a Career
Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about "having it all." How about the 37-year-old woman, pregnant with her first child, named the new CEO of a $5 billion company that last year had net profits of $1 billion. With Marissa Mayer's Yahoo appointment, there are now 20 female CEOs of Fortune 500 companies. So how do you … [Read more...]
The 5 Easiest Ways to Build Business Credit
Guest Post By: Meredith Wood, Community Manager (Learn more about Meredith at the end of this post) Cash flow is the lifeblood of any small business, and as any small business owner knows, it's one of the hardest parts of a business to manage. However, if your company can build business credit, you will find yourself gaining more opportunities to access cash. Whatever you … [Read more...]
Can Customers Visualize Your Brand?
Guest Post By: Tara Hornor (Learn more about Tara at the end of this post) It is the recognition of a brand that makes the company, service, or product what it is. In our increasingly visual society, it's difficult to build brand recognition because of the plethora of competition. Without the consumer’s ability to visualize a brand, however, it is destined to fail. In today’s … [Read more...]
Customer Service and Your Bottom Line
Guest Post by Peggy Carlaw, founder of Impact Learning Systems (Learn more about Peggy at the bottom of this post) You know that providing top-notch customer service is good business practice. But do you know just how good? Customers Spend More for Good Customer Service According to the American Express 2012 Global Customer Service Barometer, over half of customers over … [Read more...]
Running Lean and Mean: Do the Research before You Buy
Guest post by Jennifer Ulrich, Project Manager of Source One Management Services (learn more about Jennifer at the end of this post) In a recovering economy, businesses can’t afford to lose labor resources, but need to continue to trim their budgets. There is a goldmine of cost savings potential hidden in the very things companies buy to run their business. One of the key … [Read more...]
Managing Virtual Teams: Three Keys to Success
Guest post by business strategy and management education expert Trish Gorman (learn more about Trish at the end of this post) Most of us realize that high-performing teams are not really “managed.” Instead, they are inspired, connected, directed, motivated and rewarded. But in today’s global workforce, the task of managing virtual teams complicates the management process and … [Read more...]
Business coaching for women (…and why you should use gender stereotypes to your advantage)
Guest post by serial entrepreneur and business coach Bev James (learn more about Bev at the end of this post) The need for business coaches is on the rise. The economic and employment climate are changing and for many, advice and encouragement can be a great investment. With this in mind, and with the jobs market uncertain, it could be an ideal opportunity to indulge in … [Read more...]
What’s Not Working in Content Marketing and How to Avoid It
Guest post by writer and online marketer Monica Crowe (learn more about Monica at the end of this post) It's enough to give a blogger heart palpitations. The moment readers find your online content, they evaluate whether or not they like you, and if they trust your message. With only nine seconds to make a good impression, bloggers make fatal decisions with their content that … [Read more...]
22 Financial Do’s and Don’ts to Help You Be Successful in Business
Guest post by Business Make-over Expert, Ellen Rohr (learn more about Ellen at the end of this post) Ellen Rohr has 22 Financial Tips for Business Owners. Financial Do’s and Don'ts to help you be successful in business… Biz Philosopher Jim Rohn said, “It’s easy to do the things you need to do to be successful. It’s even easier not to do them.” Here’s a laundry list of the … [Read more...]