Going international with your business can boost profits, create more internal jobs and external opportunities, increase brand prestige, and more. It can even accommodate for seasonal fluctuations. But there's a tremendous amount of work behind a globalization strategy – and even more pressure for it to go smoothly. That's why you should always consider these six important … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
6 Ways to Stay Competitive in a Global Job Market
America's job recovery is finally in full swing. However, jobs with decent pay and benefits are still proving to be elusive -- largely due to the increased competition caused by the surplus of supply and the internationalization of the labor market. It's even more difficult for those with significant disadvantages such as being currently unemployed, re-entering the … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]
How to Find and Hire the Greatest Talent for Your Startup
If the time has come to add more talented bodies to your startup, you know this added responsibility comes with many new areas of uncertainty. Where do you go to find the best talent? How much should you pay? The hiring process comes with many questions and gray areas. Consider the following 6 tips for finding and hiring the best talent for your startup. Create a Company … [Read more...]
How to Be a Great Mentor – 7 Key Steps that Work
Being a valuable and dedicated mentor isn’t only about sharing your knowledge and experience with the next generation of professionals in your industry. It’s also about recognizing more about yourself. It’s about performing a duty that can’t be priced. It’s about being part of a rich, fulfilling, and mutually beneficial relationship. It’s about being prolific. 1. Arrange … [Read more...]
5 Simple Ways for Small Businesses to Give Back
Now that we’ve turned back the clocks and put away the jack-o-lanterns, our thoughts naturally turn to the holiday season. In the United States, Thanksgiving (November 27) is fast approaching, with Hanukkah, Christmas, and Kwanzaa right on its heels. Whether your family maintains the tradition of sharing what you're thankful for around the dinner table or you head to a soup … [Read more...]
6 Tried and True Ways to Increase the Effectiveness of Your Website
Your website can work for or against your mission, whether you’re an entrepreneur with a product to sell or simply looking to build your personal brand. With a mission that is clearly defined and presented throughout your website, you’re sure to find an increase in your website’s effectiveness. Follow these six tried and true tips to help you in the process of increasing the … [Read more...]