Microblogging, particularly Twitter has revolutionized communication between people as well as companies and their markets. At first I didn’t like Twitter. In fact I didn’t even know what it was or how it worked, nevertheless understood how it related to marketing. But now that I do understand how Twitter is used and that it is the hottest new craze in terms of strategic … [Read more...]
6 Easy Tips to Boost Website Traffic
In this day and age, Internet marketing is one of the leading ways for companies to build, create, and manage brands online and offline. Some ways require a plethora of time while some others don’t. Even though I don't really write on the subject of SEO, I've been reading about it to learn the best ways to increase the traffic on my dating and relationship blog. As a result … [Read more...]
What are the Best Ways to Create, Manage, and Build a Brand?
Often times, are so enthusiastic and think they are going to strike it rich as soon as they release their product or service, but they are often mistaken because without effective marketing, the public will not hear about what they have to offer. Many small businesses make the mistake of placing poorly written full-page ads in local newspapers or placing on . Because the … [Read more...]
How important is Relationship Marketing?
It doesn’t matter whether we are in a recession or prosperity, staying in touch with clients is imperative. Staying in contact not only shows that we care about our clients’ needs and wants, it also shows that they can trust us to be there for them at any given time. The more support we provide and the happier our clients are, the more they will come back and purchase from … [Read more...]
Marketing Plans: Is there a Difference Between Strategic and Tactical?
Marketing Plans: Is there a Difference Between Strategic and Tactical? I often hear my clients as well as other small business owners use the terms strategic and tactical marketing plans synonymously. When they do, I get a little nervous, especially with established business owners because it tells me that did not do their research and prepare adequately for that calendar … [Read more...]
How to Make Your Business Standout in a Cluttered Marketplace
How to Get Prospects to Make a Purchase or Contact You Immediately after Reading about Your Company Effective copywriting must follow a tone and style your audience will understand. If you are writing to an audience of financial groups, use jargon they understand. Don't write on a level that you would if you were writing to children. Figure out who your market is. Find … [Read more...]
11 Essential Branding Tips
Nowadays business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in a cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things an organization can do to increase visibility, create a good … [Read more...]