When it comes to marketing, there are a lot of strategies and tactics. Social media. Email marketing. SEO. PPC. The list goes on. While all have their place in an effective and well-rounded marketing strategy, none of them will truly work without one key component: Consistency. Consistency has to be at the heart of your marketing. Without it, you'll struggle to gain traction, … [Read more...]
6 Traits to Look for in an Outsourced Marketing Partner
As a small business owner, outsourcing any part of your business can feel intimidating. Understandably so — your business is yours, and has been nurtured and developed through your own vision, dedication, and hard work. Yet bringing others in to take on elements of your operation is critical as you continue to grow. As an accountant, you're probably not as savvy at building a … [Read more...]
5 Lessons I Learned After One Year As a Small Business Owner
After years of ignoring the steady calling to venture into the world of entrepreneurship once and for all, I finally listened to my intuition and took the plunge in December 2022. Founding my LLC made me feel like I was on top of the world. All the little milestones that followed — actually doing business things, like working with clients, keeping track of expenses and … [Read more...]