Learning doesn’t stop when you get out of school — you never graduate from the School of Life. Exploring the world and yourself by learning new skills is a part of what it means to live a full life, and learning the right skills also grows your career. However, that doesn’t mean you have to spend hundreds of dollars to learn how to do spreadsheets, develop apps, or make … [Read more...]
8 Tips for Improving Your Value Proposition
Before buying your product, customers will want to know a number of things. How can your product help them? Why should they buy your product, and not your competitors'? Why should they keep using your product again and again? The answer lies in your unique value proposition (UVP). It's exactly what it sounds like: It's the value you – and you alone – can promise to deliver … [Read more...]
7 Ways a Hobby Can Advance Your Career
Do you have hobbies? Some people pack their off-work hours with extracurricular activities, while others wonder if binge-watching the latest TV show counts as a hobby. Whatever you enjoy doing with your leisure time, you may not have considered the impact hobbies can have on your career. There are many ways the activities you love can contribute to and advance your … [Read more...]
The Power of Long-Form Content in Your Marketing Strategy
If you’d like to improve your conversion rate, social shares, engagement and search engine rank, consider harnessing the power of long-form content in your marketing strategy. What is Long-Form Content? Long-form content, as the name implies, uses lengthy articles as part of a broader, comprehensive content marketing strategy. Typically, an article is considered long form if … [Read more...]
7 Tips to Build a Business Based on Relationships
You can only take your business so far by yourself. Past that, you need successful relationships with clients, vendors and other professionals to take your business to the next level. Go Above and Beyond One of the best ways to build a relationship with clients is to go above and beyond what you’re called to do. If the contract stipulates 10 customer service sessions, and … [Read more...]
Tips for Building Brand Awareness
You’ve worked hard to build your brand. You‘ve identified a target market, built a solid product or service offering, and gone above and beyond to ensure your website is full of actionable information that leads to conversions. Now it’s time to take the next step---to focus on building brand awareness. Not sure where to start? Follow the tips below for attracting attention … [Read more...]
Common Recruiting Mistakes and How to Avoid Them
Successful recruitment is an important part of helping your business thrive, but it’s not an exact science. Even some hiring managers with the best of intentions make costly and frustrating recruiting mistakes. Keep reading to learn about some of the most common recruiting mistakes and how to make sure you don’t make the same blunders. 1. Making Judgments Too Quickly Based on … [Read more...]