Content marketing should be an integral part of your marketing strategy, but your results will be limited if you don't fully integrate your content marketing efforts and surround consumers with your branded experiences. This includes making it as easy as possible for people to find your content across your online branded destinations (i.e., your website, blog, Facebook Page, … [Read more...]
Manage Your Sales Pipeline with SharpSpring CRM and Grow Your Business
This is a sponsored post written by me on behalf of SharpSpring CRM. All opinions are 100% mine. SharpSpring (similar platform to HubSpot, Marketo and Pardot) has an excellent reputation in the marketing automation community since it debuted more than five years ago. Now, the company is offering SharpSpring CRM for free – forever. Customer relationship management (CRM) … [Read more...]
Build Experiences, Not Products
The term "experience" is being used a lot these days -- probably too much, to the point where it's lost some of its value. The concept of building brand experiences isn't a new one. After all, the way consumers experience a brand is a fundamental step of brand building. The reality is there is more to building brand experiences than investing in some experiential marketing … [Read more...]
10 Ways Women in Business Can Boost Results Today
Sometimes you need a reminder to invest in yourself, and there is no better time to do it than right now. It's easy to get caught up in the day-to-day activities of work and life and forget to take care of yourself. Believe it or not, making just one easy change today can boost your results in your career and and your business. The key is to not think of personal investment … [Read more...]
Brooke S. Jackson Joins the Women on Business Contributor Team
Please join me in welcoming Brooke S. Jackson to the team of contributing writers at Women on Business. Brooke is an online business manager (OBM) and will bring a variety of fresh perspectives to you that can help women business owners reach their goals. You can learn more about Brooke in her bio below. Watch for her articles coming soon! About Brooke S. Jackson Brooke is … [Read more...]
3 Ways Your Old PCs Cost Your Business and How to Fix the Problem
This is a sponsored post written by me on behalf of Women on Business’ sponsor partner, Intel. Did you know that old technology can cost your business a significant amount of money each year? This includes old PCs that can directly and indirectly hurt your bottom-line in multiple ways which you may not even realize. Take a look at three of those ways below as well as a … [Read more...]
Pitch Your Drone Startup at GENIUS NY
This is a sponsored post written by me on behalf of Women on Business’ sponsor partner, GENIUS NY. For entrepreneurs with goals to grow their startup businesses into powerful companies (and do it quickly), attracting investor funding is a top priority. Entering an investor-funded startup accelerator program is one of the best ways to take your startup to the next level, … [Read more...]
4 Ways Brand Trust Gives Your Business a Competitive Advantage
What comes to mind when you think about your favorite brand? Typically, when a consumer really likes a brand, they trust the brand to deliver on its promise in every interaction and experience. Since they trust the brand to meet their expectations consistently, they choose it over other brands - even if it costs more or they have to travel farther to get it. What I just … [Read more...]
5 Steps to Build Your Personal Brand and Business with Public Speaking
Public speaking offers women in business a significant opportunity to gain publicity, increase your personal and business brand exposure, and drive sales. But how do you become a public speaker? First, you need to establish yourself as an expert and thought leader in your field, and there are some very specific steps that you can take to do it. Following are fives steps … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]