Search engine optimization (SEO) is an important piece of every marketing plan, but how do you know what really works? One way to find out is by asking marketing influencers what tactics they're using and what's working for them. Ascend2 did this in a recent survey of marketing influencers working in both B2B and B2C channels. Overall, 61% of marketing influencers who … [Read more...]
Shopping Cart Abandonment Rates Hit 75% – Infographic
On average, three out of four online shoppers abandon their carts without purchasing. That means the global shopping cart abandonment rate is 75%. Making matters even worse for ecommerce brands is data showing that 90% of those leads go cold after just one hour! The infographic from FulleStop below shows these statistics and more. For example, did you know that 52% of … [Read more...]
Eunice Gatheru Joins the Women on Business Contributor Team
I'm happy to announce that Eunice Gatheru has joined the team of contributors at Women on Business. Eunice is from Nairobi, Kenya and will definitely bring fresh perspectives in her content. Please join me in welcoming her and read her bio below to learn more about her. About Eunice Gatheru Eunice Gatheru is a Content Writer and Branding Strategist with over 20 years’ … [Read more...]
Larissa Long Joins the Women on Business Contributors Team
I'm happy to announce that Women on Business has a new contributor! Larissa Long of BlueRed Communications has joined our team of contributors and brings a diverse background with her. I'm sure her articles will be useful and interesting. Please join me in welcoming Larissa to the team and check out her bio below to learn more about her. About Larissa Long Larissa Long has … [Read more...]
10 Worst Office Coworkers of All Time
Every person who has ever worked in an office environment has come into contact with one or more annoying coworkers. If a lot of people have to share a small space, when the majority of them would rather be somewhere else, there will be people who don't get along. The leadership team should be responsible for monitoring employee behaviors to ensure the work environment is … [Read more...]
Nearly 1 in 3 Women are Victims of Wage Theft
Sponsored by Wage Authority Group: Wage theft happens when businesses illegally underpay their employees by failing to pay minimum wage, forcing employees to work off the books, requiring employees to clock out early but keep working without pay, stealing tips, not giving employees meal or rest breaks, forcing employees to work through mandatory screenings or processes, and … [Read more...]
Traits of a Successful Leader
Effective leadership is far less common than it should be. Fortunately, you can learn to be a better leader. It's takes wisdom, intuition, confidence, and humility to be one of the best leaders. To help you be a better leader, here are five key traits that many successful leaders have in common: 1. Be Available Great leaders are effective communicators in every situation. … [Read more...]
Should My Significant Other and I Work at the Same Company?
Working for the same company as your significant other sounds like a great idea, right? You can commute together, eat lunch together, and just spend more time together overall. What's not to like? Unfortunately, the reality isn't always perfect when you work at the same company as your significant other, and I've seen it more times than I can count. Yes, it can be wonderful, … [Read more...]
10 Tips for First-Time Managers – Infographic
As a new manager, one of the biggest learning curves you'll face won't be managing projects but rather, managing people. It's rarely an easy task, but there are steps you can take to become a better manager. As a result, your team will be more motivated, happy, and successful. For example, the best managers understand that they should never stop learning. They know that … [Read more...]
Starting a Side Hustle to Make Extra Money
Everyone seems to be starting side hustles to make extra money these days. And why not? There are so many ways to earn additional income, and many of them can be done from your own home! There are just so many opportunities. If you're willing to invest the time, you could even start a side hustle that turns into a new career in the future. The question is what should your … [Read more...]