I’m often asked by small business owners about brand extensions and how they can extend their brands to build their businesses. One of the first things I tell them is that they need to understand the ways they can extend their brands and how each way can affect their business before they can make any plans or decisions. Once a brand has been proven to be successful, it’s … [Read more...]
20 SEO Techniques You Should Use in 2018 [Infographic]
Search engine optimization (SEO) is an essential part of ensuring people can find your website and land on the most relevant pages at the right times. The challenging part of SEO is that Google seems to change the rules every week, and it's hard to keep up. What worked last month might not work this month. In fact, what worked last month could get you completely banned from … [Read more...]
2018 Best Places to Find a Job and Earn a Decent Salary [Infographic]
The 2018 ranking of the best places to find a job in the United States has been released by WalletHub. This year's list includes rankings for 182 cities across the country (including the 150 most populated U.S. cities and at least two of the most populated cities in each state) with rankings in categories like the job opportunities, employment growth, monthly average starting … [Read more...]
5 Signs Your Job is Boring You and It’s Time to Make a Change
Is your job boring you so much that it's affecting your performance at work and your life at home? If you've lost your passion for your job, then the simple tasks you used to gladly do on a daily basis can become emotionally and physically draining. Those negative feelings can affect your relationships at work and at home. They can also affect your health and your overall … [Read more...]
How Do Marketing Influencers Use SEO?
Search engine optimization (SEO) is an important piece of every marketing plan, but how do you know what really works? One way to find out is by asking marketing influencers what tactics they're using and what's working for them. Ascend2 did this in a recent survey of marketing influencers working in both B2B and B2C channels. Overall, 61% of marketing influencers who … [Read more...]
Shopping Cart Abandonment Rates Hit 75% – Infographic
On average, three out of four online shoppers abandon their carts without purchasing. That means the global shopping cart abandonment rate is 75%. Making matters even worse for ecommerce brands is data showing that 90% of those leads go cold after just one hour! The infographic from FulleStop below shows these statistics and more. For example, did you know that 52% of … [Read more...]
Eunice Gatheru Joins the Women on Business Contributor Team
I'm happy to announce that Eunice Gatheru has joined the team of contributors at Women on Business. Eunice is from Nairobi, Kenya and will definitely bring fresh perspectives in her content. Please join me in welcoming her and read her bio below to learn more about her. About Eunice Gatheru Eunice Gatheru is a Content Writer and Branding Strategist with over 20 years’ … [Read more...]
Larissa Long Joins the Women on Business Contributors Team
I'm happy to announce that Women on Business has a new contributor! Larissa Long of BlueRed Communications has joined our team of contributors and brings a diverse background with her. I'm sure her articles will be useful and interesting. Please join me in welcoming Larissa to the team and check out her bio below to learn more about her. About Larissa Long Larissa Long has … [Read more...]
10 Worst Office Coworkers of All Time
Every person who has ever worked in an office environment has come into contact with one or more annoying coworkers. If a lot of people have to share a small space, when the majority of them would rather be somewhere else, there will be people who don't get along. The leadership team should be responsible for monitoring employee behaviors to ensure the work environment is … [Read more...]
Nearly 1 in 3 Women are Victims of Wage Theft
Sponsored by Wage Authority Group: Wage theft happens when businesses illegally underpay their employees by failing to pay minimum wage, forcing employees to work off the books, requiring employees to clock out early but keep working without pay, stealing tips, not giving employees meal or rest breaks, forcing employees to work through mandatory screenings or processes, and … [Read more...]