Sponsored by lynda.com: Mark Twain once said, “I have never let my schooling interfere with my education,” and that insightful quote is even more valid today than it was when Twain first stated it. Today, business people who focus on continuing their education outside of traditional classrooms are uniquely positioned to seize new opportunities and reach the highest levels … [Read more...]
Does Your Company Have a Distracted Driving Employee Policy?
Did you know that April 30th has been designated by the National Highway Traffic Safety Administration (NHTSA) as the day to raise awareness about the dangers of distracted driving caused by the use of cell phones by drivers, particularly texting while driving? This isn't a small problem. It's huge! At any moment in the United States, there are 660,000 people using cell … [Read more...]
Grade Your Website Effectiveness to Boost Results
Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]
Equal Pay Day 2015 – Data Doesn’t Lie
Here we are again. Another year has passed and we're still talking about the gender pay gap. It's Equal Pay Day, so let's take a look at some of the latest statistics because data doesn't lie. According to a report from The National Partnership for Women & Families, An Unlevel Playing Field: America’s Gender-Based Wage Gap, Binds of Discrimination, And A Path Forward, if … [Read more...]
Sarah Landrum Joins the Women on Business Contributor Team
I'm very excited to announce that Sarah Landrum has joined the Women on Business team of contributing writers. Sarah is passionate about professional development and will bring excellent insights to Women on Business. Please join me in welcoming her! You can learn more about Sarah in her bio below and keep an eye out for her content which is coming soon. About Sarah … [Read more...]
Brittany Love Joins the Women on Business Writing Team
I am very happy to announce that entrepreneur, speaker, and author Brittany Love has joined the Women on Business writing team. Undoubtedly, she will bring great insights about entrepreneurship and the world of non-profits. Please join me in welcoming her to the team! You can learn more about Brittany below. About Brittany Love Brittany Yates is an astute businesswoman; … [Read more...]
5 Tips to Design a Memorable Brand Identity
Sponsored by DesignCrowd: Your brand identity includes both intangible and tangible elements. Your brand’s promise to consumers is its foundation, and it’s the most important intangible element of your brand identity. Your brand’s name and logo are arguably the most important tangible elements. It’s essential that you design a brand identity with tangible elements that … [Read more...]
Top 40 Blogs for Entrepreneurs in 2015 Includes Women on Business
Women on Business has been included on a new list of the top 40 blogs for entrepreneurs in 2015! This list was developed by Dan Western, Founder and CEO of Wealthy Gorilla, and it's filled with awesome blogs that every entrepreneur should check out! First, I'm happy to see that it includes some of my favorites like Copyblogger (years ago, Founder Brian Clark wrote the … [Read more...]
The Gender Gap and International Women’s Day
Today is International Women's Day. It's a day to recognize and celebrate women around the world, but in nearly every part of the world, women are still considered second-class citizens. Even in the United States, the gender pay gap provides one of the most irrefutable pieces of evidence that equality is far from a reality. With that in mind, let's review some key … [Read more...]
Connecting Women to Investors at Capital W: The Boston Women’s Venture Summit
Investor and businesswoman Sheryl Marshall started working with women-owned businesses and women venture funding in 1999 after spending years working in financial services where she fielded tons of calls from women looking for capital. She recalls, “Back then, only 2% of venture funding went to women-owned businesses, and most of that 2% went to iVillage.” This lack of … [Read more...]