B2B lead generation is sort of a marketing taboo. Everybody has likely heard about it and at least experimented with some techniques found on the internet. It’s also likely that it hasn’t gone as planned. People read your ad, arrive on the website, take a look around, and leave without saying a word. So, instead of trying to analyze what went wrong, you tend to move on to … [Read more...]
5 Blog Content Strategy Tips for B2B Businesses
How much revenue does your B2B blog content generate? Don't worry; you're not the only one who doesn't feel comfortable when this question pops up. Many companies either don't see the results they expect from blogging or know there's room for improvement. But that doesn’t mean there’s no ROI coming from it. 52% of B2B marketers rely on blogging as their top content marketing … [Read more...]
5 Tools You Need to Find New Ideas for Your Blog
How often do you experience writer’s block? You know, when you have no new ideas for your blog, and you still need to come up with something. The words are somewhere in your head, but you can’t put them on paper. Or you lose faith in the power of your topic and feel tempted to try to come up with something better — but something better never comes. Simply put, writer’s … [Read more...]