The other day I was visiting one of my favorite websites and found an interesting post. It was talking about how long your blog post should be. What surprised me was the fact that it said your blog posts should be 2,000 words! I can tell you from personal experience that I don’t tend to read blog posts that long. 1. Post Length People can get distracted easily so short … [Read more...]
6 Ways to Build a Tribe with a Free Offer
Are you finding it difficult to build your email list? If so there may be two reasons you are having a problem. 1) You don’t have a free offer on your website. 2) Your free offer is not enticing enough for people to give you their name and email. The important thing to remember about a free offer is that it should be valuable and of the same quality as the products you … [Read more...]
5 Steps for Going from Concept to Creation
There’s no doubt about it. Ideas are all around us. Have you ever watched the show Shark Tank where people come in with fantastic ideas that actually work? For most, taking those ideas from concept to creation is difficult. Let’s discuss a few steps to help you get started. 1. Research Your Idea Find out if this is something that’s been done before. Is there a way to … [Read more...]
8 Steps to Create Share Worthy Infographics
Posts with infographics on my blog are the most popular. Why? It’s an easy way to convey information about a topic. For example, one of my posts with an infographic received 28 tweets. That may not seem like a lot to you, but it is to me. Sometimes a topic is understood easier by using this visual means of communication. Since it takes a lot of time and effort to create … [Read more...]
The Basics Of Blogging
Several years ago, I attended a blogging event. There were several moms who were making a living by blogging. These women were sharing what they did to become successful. For some, blogging is a way to express how they feel, have fun and at the same time make money. There’s a show called Instant Mom and Stephanie (who plays the mom) was a food blogger. The problem? She never … [Read more...]
Does Your Website Need All the Bells and Whistles?
In this day and age everyone knows you need a website. The problem comes into play when you don’t know the first thing about website development. The other day I was working with a client who wants a new website. After I performed a website review, she realized why her website wasn’t working for her. As we talked about changes, she asked me to visit a site she really liked. … [Read more...]
Video Marketing – The Top 10 Misconceptions
As you look for ways to market your business, you’ve probably come across video marketing. Many business owners don’t understand the concept behind this term and have many misconceptions. How to Use Video Marketing There are two ways you can look at video marketing: First, you use video to market a product or service. Specific videos are created that describe your … [Read more...]
Does Your Business Solve a Problem?
More and more people are dissatisfied working the 9 to 5 grind. Many of these are moms who are looking for ways to be with their children while bringing in an income. Did you know about 550 women start a business everyday? I know when I started my first business, my objective was to be home with my daughter. I wanted to be the mom with milk and cookies when their child … [Read more...]
7 Reasons You Should Use Infographics
We are visual beings. People love to see colors and movement. That being the case, what can we use as a marketing strategy for our business that uses visuals? We can use infographics. Before we can implement anything into our marketing strategy, we need to know what it is we are going to use and why. So what is an infographic? It’s a way of telling a story or sharing data in … [Read more...]
4 Ways to Kick Start Your Momentum
Wouldn’t you agree that sometimes it’s challenging to keep your momentum going? Sure, there are times when everything seems to come together effortlessly. As things progress, they get better and better. The problem is life isn’t perfect. It’s not always easy to keep your momentum going. You might start a project that seems fun and exciting only to find there is a great deal … [Read more...]