When you look at large corporations, it can sometimes feel like you will never have the success they have. They have more manpower and bigger advertising budgets as well as brand recognition. Does that mean that a small business doesn’t have a chance? There are a lot of “mom and pop” businesses that started out in their kitchens or garages and then grew. Some of these … [Read more...]
9 Tips For Giving A Free Consultation
There are right and wrong ways to go about any marketing strategy. At a networking event I just attended, I had a conversation with a CPA about doing an e-book. She felt if she wrote a book no one would hire her. That’s a response I hear from many people. When you offer a free e-book or consultation it’s not about giving away everything. It’s meant to encourage people to … [Read more...]
Meeting Of The Minds
What if you could have a group of business owners at your disposal? A group that could help you with challenges you might be facing in your business. Better yet, wouldn’t it be a wonderful experience to help another business owner with their challenges by using your expertise? You can have that and more when you join a group that’s structured as the “meeting of the … [Read more...]
Networking One To One
One of the things I love about networking is the creative ways different groups have you interact with each other. For example, a group that I’ve been attending has started implementing what’s called the “One to One”. Here’s how it works. Everyone puts their business card into a basket. Then each person pulls out a card. The card you pulled out is the person you will have a … [Read more...]
Are You too Hard on Yourself?
At the beginning of the year, I like to type out my game plan for the year. As time goes on, I can go back to that list and see how I’m doing. The other day I was thinking about something I wanted to get done. As I was looking through my files, I found my folder with the game plan. I hesitated to open it thinking maybe I hadn’t gotten nearly enough done on that … [Read more...]
6 Tips For Finding Your Why
Several years ago I watched a video about finding your “why” in your business. To uncover your true “why,” it would be helpful to understand why you are doing what you are doing. However, uncovering your why can be difficult as this may open yourself up to facing the truth. Your “why” might be to get rich or to simply to buy more things. Is that going to spur you on to new … [Read more...]
What are Newsletters and How Should You Use Them?
How many times have you signed up for a newsletter only to receive what appears to be nothing more than a sales pitch? This might leave you wondering why you bothered to sign up to this email list. After all, this isn’t what newsletters are supposed to be. Is it? Think about Your Newsletter Content Newsletters are marketing messages but that doesn’t mean they are always … [Read more...]
How One Simple Networking Tip Can Build Business Relationships
This week I went to one of my favorite networking groups. Why is it one of my favorite groups? The women all support each other. This particular group has not met during the summer months, so it was great being able to catch up with everyone. There is a new leadership in the group and they did something I thought was fabulous and had to share it with you. When you signed … [Read more...]
4 Ways To Commit To Excellence In Your Business
Recently, while visiting my parents, I needed to get a key made. Since Home Depot was the closest place, I went in and found a sales associate. I didn’t know where the right department was, so I asked. Do you know the response I got? “So what do you want me to do about it?” To say my husband and I were shocked is an understatement. Could you imagine saying that to one … [Read more...]
10 Tips to a More Positive Outlook
Take a look at what’s trending and many times you will find the topic of self-esteem. Self esteem really means understanding your strengths and faults and being able to move forward in life. Too much focus on faults can cause you to freeze in place and hinder you from starting that new job or new business. How can you make sure you keep your self-esteem where it needs to … [Read more...]