At the Fortune Summit for Women 2013, Megan Smith, VP of Google[x] talked about the biases against women in business, particularly in the engineering field, in a video interview.
It’s worth the 3-minutes of your day to watch this video. Smith makes the case for why the gender gap persists and explains that a significant part of the problem is unconscious bias.
This is certainly something that applies to all forms of inequality, and Google is one of many corporations that are actively training employees to recognize and avoid unconscious bias in their interactions and decision-making.
You can watch the video interview with Megan Smith below.
What do you think? Leave a comment and share your thoughts about the problem of unconscious bias in business.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
Follow Me:
Genius is one percent inspiration and ninety – nine percent perspiration.