As the holiday season approaches, businesses are gearing up to compete for customer attention. But in a crowded marketplace, how can your brand stand out? One increasingly effective way is to go local. By making your holiday marketing strategy hyperlocal, you can create deeper connections with potential customers, increase foot traffic, and foster loyalty that lasts well … [Read more...]
Custom Packaging vs. Stock Packaging: Which is Right for You?
Brought to you by Colorado Industrial Packaging: As you begin to kick off your business and receive orders from customers, you'll soon realize that you have two choices for shipping products to customers: custom or stock packaging. Custom packaging is that which is specifically designed and manufactured to ship a particular product or brand whereas stock packaging is pre-made … [Read more...]
How Women-Owned Businesses Can Use Legal Structures to Boost Marketing Opportunities
Brought to you by Cactus Mailing Company: As an entrepreneur, the journey of building your business is often a multifaceted endeavor that involves more than just a great product or service. Alongside operations, sales, and customer service, marketing plays a pivotal role in your company’s success. But what many women business owners may not realize is that the legal structure … [Read more...]
5 Lessons Women in Business Can Learn from Sustainability Trends in the Green Sector
Brought to you by Green Thumb Depot: Sustainability has become more than just a buzzword; it’s a driving force in today’s business world. As more consumers lean toward eco-friendly products and services, entrepreneurs must adapt to stay competitive. The green sector, especially gardening, is rich with lessons on building lasting, sustainable practices that women in business … [Read more...]
How to Spot Quality in Wholesale Jewelry: A Buyer’s Checklist
Brought to you by Wholesale Central: Most individuals choose wholesaling for their businesses or sometimes even for everyday lives. Wholesale allows businesses to benefit from economies of scale. That’s how retailers can get great support with raw materials and entry into new markets. However, it may be challenging to buy worthwhile products in bulk. When choosing a … [Read more...]
10 Online and Offline Business Ideas for Novice Entrepreneurs
Brought to you by Depositphotos: Starting a business can feel daunting, especially when faced with the prospect of uncertainty and competition from established players. However, with the right mindset and preparation, it can also be an exciting opportunity for growth. In this article, you'll find 10 creative and scalable small business ideas you can develop online and … [Read more...]
What are the Benefits of Women Earning an MBA?
Brought to you by Victoria University: An MBA is a popular course across the globe, with many students taking part every year, allowing them to gain experience and strengthen their business management knowledge. But have you found yourself wondering what the benefit could be as a woman earning your MBA? Will it provide you with more high-earning positions and allow you to … [Read more...]
Dr. Shibu Selatole Joins the Women On Business Contributing Writers Team
I'm very pleased to announce that Dr. Shibu Selatole has joined the team of contributing writers at Women On Business. She brings such a unique perspective for business women, and I'm so excited you to read her insights! As we wait for her to share her first article, read her bio below to learn more about her. About Dr. Shibu Selatole Dr Shibu Selatole is a Femininity Mindset … [Read more...]