Recently, I shared five things entrepreneurs must understand about delegation to be successful, but even after you've accepted how important delegation to your employees and delegation through outsourcing are to build your career or your business, you might not be able to do it. Delegating is hard for many people, but if you don't delegate, you'll suffer from too much stress, … [Read more...]
Creating a Successful Business Plan for Your Elder Care Business
Starting a senior care franchise can be a rewarding and lucrative venture for entrepreneurs. However, creating a successful business plan is crucial to ensure that your franchise has a solid foundation and is set up for success. Following are the key elements that should be included in your senior care franchise business plan. Executive Summary The executive summary of your … [Read more...]
Promoting Gender Equity in Marketing
Brought to you by Eastman Kodak Company: In today's competitive business landscape, promoting gender equity in marketing is not only a matter of social responsibility but also a strategic approach to connecting with a diverse audience and fostering brand loyalty. As businesses strive to create inclusive and empowering marketing materials, it's essential to ensure that the … [Read more...]
The Entrepreneurial Mindset: Essential Skills for Women Starting Their Own Business
Regardless of the industry, taking the steps to launch your entrepreneurial journey can be both exciting and challenging. One key factor to success is cultivating an entrepreneurial mindset - a powerful set of attitudes, skills, and behaviors that allow you to approach business ownership with confidence, poise, and adaptability. Developing this mindset is crucial for women … [Read more...]
Why Personal Branding is More Important Than Ever in Today’s Digital Marketing Climate
In today's digital marketing climate, personal branding has become more critical than ever for new startups and solopreneurs. With the proliferation of social media and other online platforms, it's easier than ever to create and share content with a global audience. However, this also means there is more competition than ever before. In order to stand out from the crowd and … [Read more...]
Ready, Set, Balance! Learning to Lead a Focused but Flexible Life
Where did you get your first idea of what a balanced life was supposed to look like? Was it at home, in your community, at school, or from television? Wherever you developed the picture from, has it been easy to attain or maintain it? If your response is no, then you're not alone. Many women in life and business strive to create balanced lives while pursuing their goals and … [Read more...]
How to Speed Up Video Content Production – InVideo Review
Considering that YouTube is the second largest search engine in the world behind Google (or third largest if you count Google images separately from Google), it's not surprising that businesses want to create more video content than ever. In 2023, it's expected that 3.5 billion people around the world will watch streaming or downloaded video at least once per month, and by … [Read more...]
Shattering the Glass Ceiling: How Women Can Rise to the Top in Male-Dominated Fields
As a woman, I’ve always wanted to talk about leadership. Right from a young age, I’ve always been fascinated by the concept of leadership and especially, women leaders. From Benazir Bhutto to Indira Gandhi, from Kiran Mazumdar Shaw, Indra Nooyi to Angela Merkel, I have always been heavily inspired by women who rose to greater heights through sheer dedication and hard work. In … [Read more...]