Brought to you by Trehouse: Today, women entrepreneurs in the U.S. are challenging traditional business stereotypes on a growing scale. From tech giants to wineries, female-founded companies are launching innovative products, services, and ideas that are disrupting industries — at home and abroad. Many opportunities for aspiring entrepreneurs looking for an edge have … [Read more...]
5 Ways to Improve Your Opt-in Form Results
Creating and displaying opt-in forms on your website might not deliver instant results. Don’t worry! Try the five tricks described below to increase opt-in form submissions and lead generation from the right audience. 1. Display Multiple Opt-in Forms An easy way to boost opt-ins is to display multiple opt-in forms on your website. For example, you can show the same offer on … [Read more...]
How Businesses Can Pave the Way for More Female Leaders
As a female entrepreneur, chief executive, and founder, I have an intimate understanding of the many hats women wear in their lives and the incredibly valuable traits they bring to the workplace, including self-awareness, intuition, empathy, influence, and the ability to manage conflicts, among others. But despite gains in overall labor force participation, the road to … [Read more...]
Marketing for Niche Businesses: Strategies to Reach Your Target Audience
Big things come in small packages, and the same holds true for niche businesses — but only if they know how to promote themselves effectively. What Are Niche Businesses? Niche businesses cater to specific segments or customer groups with particular needs or preferences. They operate in specialized areas that are underserved or ignored by larger firms, allowing them to develop … [Read more...]
6 Automation Tools to Help Launch Your Business in Just a Few Minutes
Brought to you by Tailor Brands: Starting a business is an exciting opportunity to build wealth and offer valuable services to those who need them. Yet, to start a business, there’s much to do. You may be working on perfecting your product or enhancing your service, but you also have to do the hard work of establishing your company. Having a fantastic product isn’t enough to … [Read more...]
Women On Business Welcomes New Contributor Gayathri Gopalan
Please welcome Gayathri Gopalan to the team of contributing writers at Women On Business. Gayathri brings an international perspective on a variety of topics. Look for her content coming soon. In the meantime, you can learn more about Gayathri by reading her bio below. About Gayathri Gopalan Gayathri Gopalan is a 30-year-old from Chennai, India with a master’s degree in … [Read more...]
Building a Company Fleet: Strategies for Entrepreneurs to Maximize Efficiency and Cost Savings
Brought to you by Comdata: As a business owner, establishing a collection of vehicles can be an important strategy for cutting expenses and increasing productivity. If you handle your fleet well, you can cut down on transportation expenses, speed up supply times, and increase output. Following are some methods for establishing a business fleet that will aid in accomplishing … [Read more...]
Top 5 Remote Employee Benefits in 2023
Brought to you by Insightful: Remote work changed the perception of the workplace and became a preferred work option for many employees, changing employees’ needs forever. Since employees can work from different locations, traditional office perks like free coffee and team lunches with pool tables in playrooms have lost their appeal. If you’ve embraced the remote work model … [Read more...]