What's most important to you as an entrepreneur? Are you trying to make a quick buck or are you trying to build a sustainable income stream? Do you want to have to keep hustling to make your next dollar or do you want to develop organic growth for your business? Most people would pick the latter option for each of the questions above. In simplest terms, most entrepreneurs … [Read more...]
Tax Credits, Grants and Loans for Women Entrepreneurs
Women-owned businesses are on the rise, and with them come numerous tax benefits and resources to help these businesses grow and succeed. From tax credits to government-sponsored grants and loans, there are many opportunities available to women entrepreneurs looking to start or expand their businesses. Tax Benefits for Women-Owned Businesses One of the primary tax benefits … [Read more...]
Creating Multi-Sensory Brand Experiences
A fundamental aspect of branding that many entrepreneurs miss is developing brand experiences that go beyond one or two senses. When you create a logo, ad, or package design, for example, a limited number of senses are piqued for consumers who come into contact with that logo, ad, or package. A logo is consumed by sight while an ad could be consumed by sight and sound. A … [Read more...]
Why the Best Business Advice Comes From an Unexpected Source
Last July, I had a bit of a meltdown. I got sick and tired of being in Facebook groups and not seeing much return. I felt I had to be in them all the time, and I was so obsessed, it interfered with my sleep. Before that, I had tried letters of introduction, LinkedIn, and a million and one other different strategies trying to make the business work. But there was always a piece … [Read more...]
How Authenticity Empowers Leaders – Even Introverts
I’ve learned a lot about leadership over the years. The biggest lesson? Being authentic makes you a better leader. That means showing up as your true self at work — and for me, that means embracing being an introvert. Doing that has helped me improve the way I communicate with others, embrace new thoughts and ideas, and foster trust throughout my team. Years ago, I was part … [Read more...]
The Inequity of Equal Pay for Equal Work
From the very moment I decided to jump headfirst into an industry nontraditional to women, I was always clear about needing to show up with my full self. There was never a time when I believed in not giving my very best in pursuit of professionalism and skill mastery. Because of the intrinsic nature of wanting to be the very best at whatever it was I was doing, there was never … [Read more...]
5 Steps to Develop Your First Communications Plan
Your business is growing and so are your communication needs. Do you have a plan for how you are communicating with your audience? A plan for communicating new product launches, store openings, or expanded lines of business? How are you communicating changes to your employees? Do you feel like you are reinventing the wheel every time you send an all-staff email or customer … [Read more...]
5 Steps to Do-It-Yourself Email Marketing for Small Businesses
Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers. Email marketing doesn’t need to be complicated or overly time consuming, and you don’t need a team of marketers to get started. Here are five steps to launch your … [Read more...]