Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers. Email marketing doesn’t need to be complicated or overly time consuming, and you don’t need a team of marketers to get started. Here are five steps to launch your … [Read more...]
5 Steps to Launching a LinkedIn Business Page
Do you need a LinkedIn business page? More than 58 million companies are listed on LinkedIn and 2.7 million companies post daily. Why a business page? If you're running a small business or startup, your personal page may be front and center as you serve as the face of that business, but a LinkedIn business page expands your reach and gives you additional real estate to market … [Read more...]
How AI is Being Used to Improve eCommerce Experiences and Streamline Operations
Brought to you by DesignRush: The ability of AI to comprehend and interpret human language, use facial and object recognition, and make predictions based on data has advanced significantly in recent years. Many eCommerce applications, such as chatbots, have been made possible by technological advancement, and about 83% of businesses rank AI as a key priority in their company … [Read more...]
Nicki Howell Joins the Women On Business Contributor Team
I'm very happy to announce that Nicki Howell has joined the team of contributing writers at Women On Business. You can learn more about Nicki in her bio below, and you'll start seeing new articles by her on Women On Business soon. In the meantime, subscribe to the email newsletter so you don't miss anything! About Nicki Howell Nicki Howell is a freelance writer and marketing … [Read more...]
It’s Not You, It’s The System: Reframing Imposter Syndrome
Recent headlines have touted the record-breaking 10% representation of female CEOs in the top Fortune 500 companies for the first time in its 68-year history. Forbes, for example, led with New Year, New Glass Heights: Women Now Comprise 10% of Top US Corporation CEOs. But should we really be celebrating a figure like 10%? At a time when women outnumber men in college … [Read more...]
What is Work-Life Balance? And How to Improve it?
Brought to you by Adobe: Today, work takes precedence over all other things. People’s desires to succeed and thrive professionally can force them to push aside their health and well-being and put work above themselves and their personal lives. That is why it's essential to have a harmonious work-life balance; to improve people’s mental, emotional, and physical well-being … [Read more...]
Why You Should Start PR Now, Before a Crisis Hits
Effective crisis management communication is essential when something goes wrong – but it’s often the PR activity that takes place before a crisis hits that determines if and how well you and your business recover. Businesses that have a strong crisis communication plan prevent and lessen the damage a crisis may cause. Failure to effectively manage a crisis can seriously harm … [Read more...]
I Should Have NEVER Hired My Spouse
If you've hired your spouse, I hope that it's working for you. It didn’t work for me. I discovered things about both of us that I wish I had considered (or known) beforehand. I'm not saying that hiring family doesn’t work. It can and does. In fact, I have two members of my family who work for me now. However, the process of hiring them, the on-boarding process, and the review … [Read more...]