Are you looking to market your business on Instagram? Depending on who you’re targeting and where your audience is, this free platform is a great inbound marketing strategy to add to your plan. Below you'll learn what brand marketing is, the Instagram stats you should know, and three important tips to uncover. What is Brand Marketing? Let’s start off the boat with the … [Read more...]
How to Hire Staff for a Small Business
Small business owners have to wear many hats. One of the most critical roles is knowing how to hire staff. But it can be overwhelming to contemplate how to go about finding the people to help you run a business that’s so near and dear to your heart. Every small business is different, but there are some general principles that are important to keep in mind. Here’s a guide on … [Read more...]
Women in Business: How to Run a Successful Business Online
Now, more than ever, women are becoming business owners. And not just any business owners but online business owners. What has brought on this change? Many different things. For some women, owning their own online business has given them independence and freedom, both financial and non-financial. Other women entrepreneurs use online businesses as a source of additional income, … [Read more...]
How to End a Business Relationship (So You Can Slim Down Spending!)
If you run a business long enough, you’re definitely going to find yourself in the position of having to cancel a service, subscription, or software. Doing this has the potential to be uncomfortable, especially if you have any sort of history or personal relationship with the service provider. In fact, you may find yourself procrastinating having this conversation, because … [Read more...]
5 Ways Automation Can Turbocharge Your Online Business
Worries that automation is difficult to implement and no less of a challenge can make online businesses miss out on some remarkable opportunities. Automation has long been used to speed up time-consuming manual processes, helping businesses become more scalable, productive, and – above all – profitable. But today, it has advanced by light years, ushering in a brand new era of … [Read more...]
4 Ways to Build an Authentic Brand Identity
Your brand's identity is the heart of your entire business. Your business's voice, copy, and look are how potential clients judge you. It's the stuff that makes you and your business unique. Unfortunately, these days, it feels like most marketing strategies and brand guidelines give generic advice. When everyone follows the same guidelines, we end up in a sea of sameness. So … [Read more...]
Innovate with Repetitive Work
Brought to you by Klippa: In a world where technology is advancing rapidly, businesses can often find themselves stuck in a rut of repetition. However, this doesn’t mean that innovation is out of reach. With a few creative tactics, even the most mundane tasks can become creative, inspiring, and profitable. Automation Automation is a powerful tool that can drastically improve … [Read more...]
How Much Does It Cost to Sell on Amazon?
Brought to you by Shopkeeper: Selling on Amazon has become a popular way for entrepreneurs and businesses to gain access to a large, global market. With Amazon's easy-to-use tools, selling products online on the platform is both efficient and cost-effective. Amazon offers sellers access to millions of customers worldwide and provides them with countless opportunities to grow … [Read more...]