You have an ecommerce website, but will that website convert visitors into paying customers? Did you know that the design of your ecommerce website could be costing you sales?
An infographic from Kissmetrics provides a roadmap for a trustworthy ecommerce site, which is filled with useful information and many tips you might not have thought of before now. Check out the infographic below and use it to review your website.
Does your site display contact information, including a phone number? Does it use an SSL certificate to ensure transactions are secure? Is a live chat option offered so people can get answers to questions and feel better about making a purchase immediately? Does your site use a domain name that you registered with a credible extension such as .com?
Every step you take to increase the trust and comfort level for people who visit your ecommerce website is critical to turning those visitors into paying customers!
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Source: Roadmap for a Trustworthy E-Commerce Website – Infographic
What features do you include on your business website to increase the trust level among visitors and turn them from browsers to buyers? Leave a comment and share your recommendations.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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