Sponsored by Singapore Sessions:
Did you know that according to Bloomberg, 66% of the world’s middle class will reside in Asia by 2030? Brands cannot ignore this shift because it presents a myriad of growth opportunities. However, it can be challenging for Western companies to adapt to Asian cultures and effectively market to Asian consumers. At the same time, Asian companies are growing and looking for new ways to compete in the global marketplace.
With all of this change and growth predicted to occur within the next 17 years, the obvious question for companies is, “What’s next?” That is the question that Betty Liu asks her guests on Singapore Sessions on Bloomberg Television.
Singapore Sessions was created by the Singapore Economic Development Board. During each program, global business thought leaders from diverse backgrounds and disciplines discuss the challenges and opportunities that businesses trying to grow in Asia face as well as the challenges and opportunities that businesses trying to expand outside of Asia face.
Each episode of Singapore Sessions is intended to address specific problems with diverse business leaders offering ideas to solve those problems. Episodes appear on Bloomberg Television as well as on websites like Harvard Business Review and The New Yorker. Episodes have answered questions like:
- How can businesses navigate Asia’s increasingly complex supply chain?
- What is the right entry point for emerging markets?
- How should companies retool their talent strategies for Asia?
While the vast majority of business thought leader guests on Singapore Sessions are men, and I’d urge the producers to find more business women to be featured on the program, the host is a woman. Betty Liu is also the anchor of Bloomberg Television’s “In the Loop,” a daily business morning news program that covers the opening of U.S. markets and financial, economic and political news from around the world. Betty isn’t just a token pretty female on air talent. She has a long resume of successes as an award-winning business journalist. Back in 1997, she received a Dow Jones Newswires Award for her coverage of the Asian financial crisis. Before she joined Bloomberg Television in 2007, she was as an anchor for CNBC Asia in Hong Kong. Earlier in her career she was the Atlanta bureau chief for the Financial Times, the Taiwan bureau chief for Dow Jones Newswires, and a Hong Kong-based regional correspondent for the newswire.
You can learn more about Singapore Sessions by watching the video below. You can also follow the link to the Singapore Sessions website to watch recent episodes.
This article was sponsored by Singapore Sessions.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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