Blogging has become the most innovative marketing strategy since the creation of the Internet and the print sales letter. Blogs are great for online marketing campaigns because they are interactive communities for business owners and their audiences. Blogs, mostly have been used as substitutes or supplements to websites because they are user-friendly, easy to manage and … [Read more...]
You Can’t Win ’em All
"Winning isn't everything; it's the only thing" is a well-known sports mantra. It exemplifies a form of unfettered competitiveness that has permeated American sports. Its assertion about the importance of winning has been touted as a basic tenet of the American sports creed and, at the same time, singled out as encapsulating what is purportedly right with competitive … [Read more...]
Climbing Out of the Box
This past week I was introduced to one group as, “the queen of manure” and to another I was setup with the comment, “not only does this woman work out of the box, she doesn’t even know where the box is.” Both, given the context, were complimentary believe it or not. I had to laugh because I’ve held many titles in my career, but seriously, manure queen? It may actually turn … [Read more...]
Cheryl Santa Maria Joins the Women On Business Writing Team
I'm very happy to announce that another great writer has joined the Women On Business team of contributors. Cheryl Santa Maria brings an out-of-the-box perspective to business and work-home life issues that I know will add a lot to the Women On Business community. Please join me in welcoming Cheryl, and please take a moment to learn more about her below. About Cheryl Santa … [Read more...]
M.J. Ryan Joins the Women On Business Writing Team
I'm very happy to announce that M.J. Ryan, an internationally recognized expert on the subject of change and an amazing business woman, has joined the writing team on Women On Business. M.J. is sure to bring an incredible wealth of useful information to the Women On Business community. Recently, I got a copy of her new book, AdaptAbility: How to Survive Change You Didn't Ask … [Read more...]
Twitterfried [Reaching Twitter Burn Out]
Posted by Chrysty Beverley Fortner. I'm fully engaged in the assault on social media. I'm a warrior. I love it. I have a website to maintain for work, two blogs, a LinkedIn profile, a Facebook account, two groups, a cause and two fan pages; I text often, I live on email and Blackberry, I message through myEmma and now I “tweet.” However, I don't yet see the true value to … [Read more...]
4 Great Women Bloggers
I've been on my "virtual blog tour" for one month now. This is an activity in which on every business day, a blogger or radio host invites me to be interviewed or contribute a guest post. Several hosts have invited me to be "present" in their blog space for several days. The purpose of my tour is to promote my new book Whale Hunting Women, and Nikki Leigh of Promo 101 is … [Read more...]
Never Forget
I sit here thinking about words of encouragement and pearls of wisdom for the working woman on this Sunday before Memorial Day and I am at a loss. My words seem so insignificant, but I'm writing anyway. This Monday morning deserves more than best practices and philosophies. No level of business prowess can trump the efforts and sacrifices made by the men and women of our … [Read more...]
“As If” vs. “What If”
Posted by contributing writer Chrysty Beverley Fortner. I used to live in the land of "what if." It's not a very enchanting place to be, but so many of us end up there time and time again. Let’s compare two stories of far away lands: "What If;" where the princess never kisses her prince and the knight never slays his dragon to “As If;” where the princess is already making … [Read more...]
Jennifer Lee Johnson Joins the Women On Business Writing Team
Another thought leader has joined the writing team at Women On Business. Please join me in welcoming marketing and communications expert, Jennifer Lee Johnson! About Jennifer Lee Johnson Jennifer Lee Johnson is a writer and editor based in Baltimore, Maryland. She has an extensive marketing and communications background, spanning the worlds of politics, finance, women’s … [Read more...]