Google search is extremely powerful, but most people don't know how to fully leverage that power. Whether you're a small business owner, a marketer, or anyone trying to increase search traffic to a website or web page, getting a better understanding of Google search operators can help you reach your goals. To make things easier for people who aren't Google operators experts, … [Read more...]
Mobile-Friendly Email Design – What It Is and Why It Matters [Infographic]
It is more important than ever to ensure your email marketing campaigns are mobile-friendly. Thanks to responsive mobile email design techniques, it's also easier than ever to make your email marketing campaigns mobile-friendly. According to the new "Mobile Friendly Emails" infographic from Email Monks, 75% of companies do not optimize email for mobile viewing yet. That … [Read more...]
The Fine Line of Work-Life Balance [Infographic]
For most small business owners, there is no such thing as work-life balance. Did you know that 44% of small business owners believe that the stress of running their businesses has damaged their health? Did you know that one out of two small business owners only take major holidays off, and two out of three work more than 40 hours per week with one in 10 working more than 70 … [Read more...]
Will Your Startup Business Fail? [Infographic]
What are the chances of success for your startup business? Did you know that in 2005 just 47% of startups were still in business after five years? Did you know the startup businesses that are more likely to fail are independent restaurants, retail stores, direct sales businesses, and consulting a business services companies? The news isn't all bad for startups though. When … [Read more...]
Email Newsletter Design Best Practices [Infographic]
Email marketing is an important part of any business marketing plan, but with so many do-it-yourself tools available today, many small and mid-size businesses and marketers are losing sales and opportunities by sending emails that are either poorly written or poorly designed. Email Monks created an interactive infographic (see it in action here) filled with email newsletter … [Read more...]
Considering an MBA? Get the 411 on the GMAT [Infographic]
For women in business, obtaining an MBA can lead to a salary increase of 35-40% and a list of other career benefits (learn more in The Value of an MBA for Women infographic). If going back to school to get your MBA is something you want to do, then you'll most likely have to take the Graduate Management Admissions Test (GMAT) in order to apply to programs at many schools. … [Read more...]
The Rapid Decline of Women in STEM Careers [Infographic]
The gender wage gap in science, technology, engineering, and mathematics (STEM) careers is alive and well as you can see in the Women in Science: Under the Microscope I shared on Women on Business earlier this year. More women are needed in STEM careers (learn three critical reasons why), but the number of women pursuing STEM careers is actually decreasing. In 1985, 37% of … [Read more...]
What’s She Worth? The Slow Road to Equal Pay [Infographic]
Women have been fighting for the right to equal pay in the workforce for decades. While developments have been slow, it's obvious that time has been kind to the women who have fought to close the gap between the median wages received by men vs. women -- but not kind enough. The Evolution of Expectation Back in the 1970s, the average median wage for a man was approximately … [Read more...]
Small Businesses – The Most Tried and Failed [Infographic]
Which small businesses are the most tried? Which are the most failed? An infographic from Top Business Degrees that I stumbled on thanks to David Wallace of Small Business Trends provides all of the stats for you to review. As you read through the infographic, you might feel discouraged when you see stats like 95% of small businesses fail within the first five years and only … [Read more...]
Small Business – Big Savings [Infographic]
Did you know that one in five dollars that your business earns goes towards paying your employees? Obviously, this is an expense you can’t avoid, but what are the other ways your business can save cash and grow? Making every penny count is the key to success for most businesses, and it's also one of the biggest challenges, especially for smaller companies where it could mean … [Read more...]