Social media is all the rage and certainly a powerful medium at that! Linkedin.com career profile marketing is the cornerstone for gaining immediate visibility worldwide. Fantastic! Each day, the numbers increase with new users, broadened network connections, and information to easily boost your knowledge base. Perhaps one of the most frequently discussed topics pertains … [Read more...]
Employee Brand Differentiation
Differentiating oneself in the workforce today may hold the key for many employees who are keenly interested and highly motivated to survive downsizing. While it may take extra effort, the payoff can be exponentially greater both short and long range; for the employee and the company. With discipline, determination, and drive, employees can make their mark strategically, … [Read more...]
Maximize Productivity Using Social Media
In this day and age, there are so many different social media sites to choose from that it can become a full time job to update and monitor each profile. To eliminate that stress, follow these 13 steps to become more productive: 1. Select the top five social networks you are interested in joining. Check out Ning.com as it offers thousands of social networks for just about any … [Read more...]
Women and Men: Different Perspectives
We really are different. Our brains are different, as well as the outlook on what is important. I believe we can help each other see new and critical points of view. I also believe we need to give each other space to be ourselves. Often the best way to say “vive la difference” is through humor. Stephen Kapustin, a lawyer in Philadelphia is a graduate of our Total Leadership … [Read more...]
Leadership and a Cup of Tea
The next six weeks of winter are the challenging ones with the flu, colds, and general challenges for all of us until those first green shoots of spring brighten the day. A vital question for all of us, and especially women in business who tend to be caretakers and pleasers is “What do you do to renew your spirit?” I’d love to hear responses that can give all of us some new … [Read more...]
Finally Get on TV with the Right Pitch
It's 2010 - Stop Procrastinating and Kick Your PR Plans into High Gear this Year Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your creditability as an expert, get more clients, and increases sales. Yet, it is not easy if you don't know how to craft a pitch that is tailored perfectly to meet the needs of the … [Read more...]
Healthcare and Women
One of the most well-run and informative meetings I went to last year was the HBA conference in San Francisco. The Healthcare Businesswomen Association is a class act. What impressed me was the juggling act done to show the strong side of women in a mostly male dominated industry, as well as the feminine side that we, as women, need to maintain for our own sanity. The women … [Read more...]
Top 10 US Cities to Capture Small Business Recovery Act Dollars
Uncle Sam wants small business entrepreneurs to lead the nation to economic recovery--and has billions of dollars to make it happen. Small business owners are in line to receive low-interest loans and government contracts through the American Recovery and Reinvestment Act (ARRA). To secure your little corner of the recovery, you'll need to be at the right place with the right … [Read more...]
What Type of Leader Are You?
Post by Veronica Eyenga, contributing Women On Business writer The ideal leader inspires her employees to achieve exceptional results every single day. But in order to become the ideal boss, you first need to determine which type of leader you are currently. Below are four different types of leaders. Which one are you? Do you run your company like you run your home? If … [Read more...]
Leadership and Parenting
Whether we have children or not, we all have parents; some we revere, some we revile, and some play a minimal role in our lives. So what does this have to do with business? The original organization we all joined was the family and the remnants of our experiences there are replicated in our present work organization. Whether we like it or not, there are parent figures that were … [Read more...]