What is it? Most businesses own one, yet it doesn't do anything for them. A website is an essential marketing tool that each and every small business must have. A website is generally the place where potential customers have their first contact with your business. Therefore, your business can’t afford to risk leaving a bad impression there. Business owners often settle … [Read more...]
Website Goals that Set Your Business Apart
It's tough to find a business that can succeed without a website. All websites aren't created equal. Some sites are helping businesses grow while others are largely ineffective. The problem with ineffective websites stems from the very beginning: Creating a website without your goals in mind will end up hurting your business. Here are a few potential website goals and some … [Read more...]
3 Ways to Reach Your Target Audience with Content Marketing
The number one goal for businesses of all stages should be reaching their target audience—especially when it comes to content marketing, social media, and outbound communication. But many businesses still miss the mark on how to reach the right people who will make a positive impact on their business. Being strategic about your content marketing can change all of that, and … [Read more...]
10 Unique WordPress Themes for Your Design Business
Whether you design websites, marketing materials, clothes, houses, or anything else you can think of, if your business taps into your creativity, then you need a unique website to communicate your brand promise effectively. It's no secret that I'm a huge fan of WordPress (I wrote The Complete Idiot's Guide to WordPress), and one of the challenges I often hear business owners … [Read more...]
3 Reasons to Join Facebook Groups
I love Facebook groups. I think they are one of the easiest things you can do that will contribute to growing your business. Below I will share with you three key reasons to join Facebook groups. 1. Networking Networking is extremely important in business. Typically, when you hear the word networking, you think of face to face interaction. Networking doesn’t always happen in … [Read more...]
4 Reasons Why SEO Is Important to Your Business
Everyone uses a search engine every now and then for different reasons. But did you know that only 25% of internet users scroll beyond the first page of search results? Yes, it is the harsh truth in today’s online world. So if your business doesn’t appear on the first page of search results, the remaining percentage of people is never going to find you, let alone make the … [Read more...]
When Branding Seems Like a Mammoth Task
If you’ve ever thought about branding or re-branding, you might be overwhelmed by the process and not sure where and how to start. If the idea of branding seems like a big job and you keep putting it off, there’s one thing to understand that will help you enjoy creating and delivering a highly successful and rewarding brand---your brand is never done. A Brand is Never … [Read more...]
Why Do I Need to Have an Ideal Customer? Here’s 2 Reasons
It is so easy to think that you can market to the whole world. And you may even try to do it because you did that whole ideal customer targeting thing and it just took up a lot of time and you got absolutely nowhere with it. Each day, you would wake up feeling like you needed to speak to this other group of people because you didn't want to cut them out. And then the next … [Read more...]
How to Boost Sales on Instagram
We've talked about getting more followers on Pinterest on Women on Business, but what about Instagram? How can you get more followers to your business Instagram profile and convert those followers into paying customers? In other words, how do you close sales on Instagram? You might not think of Instagram as a sales channel, but more and more businesses are using it to … [Read more...]
How to Build a Mailing List of Subscribers Who Buy
You must have heard the saying that the money is in the list and maybe, you recognize it but you struggle to figure out how to get more people onto your list. This article will give you a strategy that will work as long as you work it. Do not fall into the trap of over thinking it! Instead, do the work to make it happen in your business. 1. Decide Who You Want to be and Set … [Read more...]