Before buying your product, customers will want to know a number of things. How can your product help them? Why should they buy your product, and not your competitors'? Why should they keep using your product again and again? The answer lies in your unique value proposition (UVP). It's exactly what it sounds like: It's the value you – and you alone – can promise to deliver … [Read more...]
4 Tips to Grow Your Business Using YouTube
Did you know that YouTube gets over four million views on a daily basis? Yes! In fact, it is the most watched video streaming website in the history of internet. A 2013 Content Marketing Benchmarks report revealed that over 70% of businesses used videos in order to market themselves and subsequently increase global and local exposure. The report also stated that reaching … [Read more...]
How To Build Your Business By Writing Articles
Article marketing was all the rage just a few short years ago as a way to build your reputation by churning out article after article in as many places as possible on the internet and even offline. But then some ‘interesting’ marketers decided to take it to a whole new level by taking one article and changing the words as many times as possible in order to generate lots more … [Read more...]
5 Ways To Find Your Blogging Niche
Blogging is a great way for a business to show their personal side. You can give people a behind the scenes view of how you run your business. Maybe you want to share how you choose the business tools you use. You might even want to introduce your team members. But for many people starting a blog seems like a huge undertaking. 4 Common Questions about Business and … [Read more...]
3 Tips to Build a List of Email Subscribers
By now, you probably know that building a list of email subscribers is a must when it comes to being in business. This may be an area you have dreaded because you don’t know what to say in your newsletter or maybe you don't know why this is so important. The truth is building a of email subscribers list means you are building business relationships which is vital to the … [Read more...]
4 Effective Ways to Build an Online Brand
If you’re in the process of starting your own business, it’s important that you read this. To make a business successful is tough. There is an evident need to get noticed, be taken seriously, and of course, get plentiful opportunities to flourish. Luckily, in this age and time, this issue can be resolved with one simple thing: online branding. “Who are you? What services do … [Read more...]
8 Ways to Get More Followers on Pinterest
You probably know that Pinterest is extremely popular. I know I’ve spent hours on the site. If you are on the site then you are among the 72.8 million users. The latest statistics I could find still said that 85% of the users are female. One thing you might not realize is that Pinterest is another form of networking. You want to find and follow other people. It's about … [Read more...]
8 Ways to Write a Blog Post that Will Attract Readers
The other day I was visiting one of my favorite websites and found an interesting post. It was talking about how long your blog post should be. What surprised me was the fact that it said your blog posts should be 2,000 words! I can tell you from personal experience that I don’t tend to read blog posts that long. 1. Post Length People can get distracted easily so short … [Read more...]
The Power of Long-Form Content in Your Marketing Strategy
If you’d like to improve your conversion rate, social shares, engagement and search engine rank, consider harnessing the power of long-form content in your marketing strategy. What is Long-Form Content? Long-form content, as the name implies, uses lengthy articles as part of a broader, comprehensive content marketing strategy. Typically, an article is considered long form if … [Read more...]
6 Ways to Build a Tribe with a Free Offer
Are you finding it difficult to build your email list? If so there may be two reasons you are having a problem. 1) You don’t have a free offer on your website. 2) Your free offer is not enticing enough for people to give you their name and email. The important thing to remember about a free offer is that it should be valuable and of the same quality as the products you … [Read more...]