Posts with infographics on my blog are the most popular. Why? It’s an easy way to convey information about a topic. For example, one of my posts with an infographic received 28 tweets. That may not seem like a lot to you, but it is to me. Sometimes a topic is understood easier by using this visual means of communication. Since it takes a lot of time and effort to create … [Read more...]
The Basics Of Blogging
Several years ago, I attended a blogging event. There were several moms who were making a living by blogging. These women were sharing what they did to become successful. For some, blogging is a way to express how they feel, have fun and at the same time make money. There’s a show called Instant Mom and Stephanie (who plays the mom) was a food blogger. The problem? She never … [Read more...]
Tips for Building Brand Awareness
You’ve worked hard to build your brand. You‘ve identified a target market, built a solid product or service offering, and gone above and beyond to ensure your website is full of actionable information that leads to conversions. Now it’s time to take the next step---to focus on building brand awareness. Not sure where to start? Follow the tips below for attracting attention … [Read more...]
Does Your Website Need All the Bells and Whistles?
In this day and age everyone knows you need a website. The problem comes into play when you don’t know the first thing about website development. The other day I was working with a client who wants a new website. After I performed a website review, she realized why her website wasn’t working for her. As we talked about changes, she asked me to visit a site she really liked. … [Read more...]
Grade Your Website Effectiveness to Boost Results
Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]
Don’t Compromise Your Brand by Making These 3 Mistakes
There are two types of branding; there is personal branding and business branding. Personal branding is when you market yourself, and business branding is when you’re marketing your business. Often, entrepreneurs have the mindset to please everyone. That mindset typically comes from wanting to make a profit. Of course, entrepreneurs want to turn a profit, that’s one of the … [Read more...]
5 Tips to Design a Memorable Brand Identity
Sponsored by DesignCrowd: Your brand identity includes both intangible and tangible elements. Your brand’s promise to consumers is its foundation, and it’s the most important intangible element of your brand identity. Your brand’s name and logo are arguably the most important tangible elements. It’s essential that you design a brand identity with tangible elements that … [Read more...]
7 Reasons You Should Use Infographics
We are visual beings. People love to see colors and movement. That being the case, what can we use as a marketing strategy for our business that uses visuals? We can use infographics. Before we can implement anything into our marketing strategy, we need to know what it is we are going to use and why. So what is an infographic? It’s a way of telling a story or sharing data in … [Read more...]
Use Stories To Captivate Your Audience
Have you ever been to a seminar where you thought the person on stage was a born speaker? They really pull you in and captivate you without you even realizing it. When you think back to these events, what do you remember? Chances are it was the stories the speaker told. You see these stories create a lasting impression. You can visualize and remember more of what was said. … [Read more...]
Top 8 Questions About Video Marketing Answered
If you wanted to get to know someone, what steps would you take? Would you invite them to lunch or for a cup of coffee? It’s always easier to get to know someone when they are sitting across the table from you. What happens in your business when you can’t reach your ideal customer/client and have that face-to-face interaction? How do they get to know you? You introduce … [Read more...]