Have you ever been to a website and thought, Great content! I’ll sign up for their emails? The problem, they have no place to sign up. Perhaps they thought an email list wasn’t important. That’s what one business owner told me at a networking luncheon. Proudly, she told me about the thousands of visitors she gets to her site. When I asked what her opt-in offer was she … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
3 Types of Trademark Misuse in Social Media – Beware and Be Informed
The most recent issue of Social Media Monthly magazine includes an article written by intellectual property attorney, Kelley Keller (who is also a Women on Business contributor). The article is filled with great information about trademarks, including a clear description of the three primary categories of trademark misuse that happen in social media. If you run a business … [Read more...]
3 Elements to Attract New Customers to Your Business
You have finally opened your dream business – a restaurant – and you’re now ready to put all your other plans into action. You can’t expect instant results if you’ve barely opened shop. It takes time, effort, and patience to get your business on solid ground. Of course, once your business has gained ground, you need to keep it afloat, and this is where your customers come in. … [Read more...]
Small Business Marketing Strategies to Compete with Big Brands
Sponsored by Visa Business: It's National Small Business Week, which means it's time to honor the many small business owners, including women business owners, around the United States who contribute to their communities and the economy every day. In 1963, the U.S. Small Business Association (SBA) rolled out National Small Business Week, and to me, it's the perfect time … [Read more...]
20 Marketing Statistics that Define 2014 – Infographic
Did you know that marketing teams will spend $135 billion on new direct marketing collateral in 2014? Did you know that by the end of the year, 25% of the ad market will be invested in internet marketing? These are just two of the 2014 marketing statistics captured in a new inforgraphic from WebDam Solutions. The infographic displays a variety of compelling stats that you … [Read more...]
5 PPC Tips to Put You Ahead Of Your Competitors
Pay per click ads (PPC ads) are becoming more and more popular even with small businesses, especially with Google constantly making changes to its search engine’s algorithm that has companies looking into every channel possible to get their websites ranking high in search results. PPC brings a more immediate return compared to organic methods that require more time investment, … [Read more...]
8 Legal “To-Do’s” for Your Rebranding Campaign
Many factors influence a business’s decision to undergo a rebranding initiative. Whether the process occurs intentionally in an effort to reposition the brand or move it upmarket, or unintentionally as a result of unplanned circumstances, such as a bankruptcy or corporate restructuring, it must be carefully considered and thoughtfully planned. Presenting a differentiated … [Read more...]
The Power of Infographs
I’ve never met an infographic that I didn’t like. Even clunky renditions with bad fonts and unbalanced graphics have the potential to concentrate complex issues into potent, bite-size snacks of information. Which, is exactly why I have become such a fan, and why you should become one too. The “content is king” manifesto is still holding court in the world of digital marketing; … [Read more...]
How to Choose a Strong Name to Trademark for Your Business or Brand
The strength of a trademark is directly related to the nature of its distinctive character. Whether a mark is distinctive is measured by the uniqueness of relationship between the mark and underlying goods or services. Trademark distinctiveness is a key element in determining the strength of mark and accompanying scope of legal protection available accorded to it. Moreover, it … [Read more...]