You already know that social media is a great way to promote your brand to potential clients and to update current customers, but are you aware of everything Pinterest can do for you? Pinterest is a fairly new platform compared to Facebook and Twitter. It helps users collect and organize the things they are interested in through “pinning” it on boards. Pinterest can be a … [Read more...]
Impactful Blogging Class Led by Women on Business Founder in Orlando, Florida
Women on Business Founder and Editor-in-Chief, Susan Gunelius, is leading a seminar in Altamonte Springs, Florida (just minutes from Orlando) on February 21st called Impactful Blogging that will teach you how to leverage blogging to effectively build your brand and your business. Even if you're not planning to be in Central Florida on February 21st, it's the perfect time and … [Read more...]
Integrating Team Building into Employee Training
There are a lot of different reasons why companies employ team-building activities. Teamwork leads to more productivity, creativity, and interaction, and it turns people into more successful individuals and workers. Training your event staff using team-building exercises can make for a more flexible, fluid, and efficient event experience. Why Do Companies Train Using Team … [Read more...]
Corporate Sponsorship of Events
Corporate sponsorship of events is a great way for event operators to shore up much-needed cash to hold their events or to garner profits---either in addition to ticket sales or as an exclusive source of income if there are no ticket sales. Why Do Corporations, Mid-Size Companies, and Small Businesses Sponsor Events? There are several reasons why companies consistently … [Read more...]
Entertainment Licencing for Business Events
Your holding an event with a music performance in the U.K. Do you need to get an entertainment license? Here are the basics that you need to know. Under the 2003 Licensing Act, there was a range of live music performances that could take place without a license for event purposes. The Live Music Act of 2012 broadens the range of live music performances that can take place, … [Read more...]
Organize a Green Event
How do you put on a green event? The event may have nothing to do with the green movement, and it usually doesn’t, but going green for any event is a good idea. Plus, it can make your event seem trendy, hip, and environmentally conscious, which gives your cause or event a little more credibility, or even a more positive image. Let’s look at some sustainable and useful tips … [Read more...]
5 Steps to Conduct a Brand Audit in Your Annual Business Wrap-Up
Sponsored by VISA Business: As the year draws to a close, it’s essential that you include a brand audit in your annual business wrap-up. Have the strategies and tactics you’ve implemented during the year effectively grown your brand? Has your brand veered off course in any way? Without the answers to these questions, you could be moving in the wrong direction in 2014. The … [Read more...]
Affiliate Marketing for Events – How Does It Work?
Affiliate marketing is often billed as one of the top online marketing programs for small businesses. Why Is Affiliate Marketing Great for Small Businesses? There is just no risk when it comes to affiliate marketing. The whole burden of advertising, sales, and promotion is placed on the shoulders of the affiliates. You only pay money when the results come in. With an … [Read more...]
Contact Forms with 3 Fields Drive Highest Conversions – Infographic
According to the data in a new infographic from SingleHop, contact forms with three fields drive the highest conversions. In fact, conversions decrease as the number of fields increases. However, if you value the quality of the leads you get over the quantity, then you should know that as the number of fields increases in contact forms, the quality of leads increases, … [Read more...]
Why Have a Business Event?
There are many great reasons why a business should hold an event. The most obvious reason for your business to hold an event is that it will bring in more money than selling an e-book or other product on your website. It will also take less time. An Ebook Example For example, let’s say that you write an e-book based on the content that you currently have on your website or … [Read more...]