Traffic. Everyone wants more of it. There is never enough to go around it seems. One marketer says to use Facebook. The other says to use Pinterest. The other says to use Google AdWords. Another one says to use Instagram. So many options, so little time. I always ask my clients what’s the purpose for their wanting more traffic. Their answer is usually something like … [Read more...]
Step up your Digital Marketing Game for 2014
Hate to break it to you people, but “next year” is about to show up on your doorstep. All those goals that you have on hold, well guess what, your freezer just went on defrost. So between now and that ugly Monday that shows up after New Year's reveling, I'm going to help you—and me—get into fighting shape for the year ahead. If you want to rise above the noise, it’s time to … [Read more...]
Videos in Email Marketing – Getting Better [Infographic]
According to the data in a new infographic from Email Monks, 58% of email marketing message recipients will be able to view videos that you include in your campaigns without leaving their email programs. The other 42% will see a static image and have to click-through to watch the video online. Data from Wistia and Video Explainers tells us that using video in email training … [Read more...]
Women Small Business Owners Use Social Media for Marketing More than Male Counterparts [Infographic]
New studies by Web.com, reveal the differences between how women small business owners use the web and social media to grow their businesses in comparison to male small business owners. Web.com first interviewed 3,000 consumers and small business decision makers to determine if there are gaps between the two groups related to small business perceptions. Interestingly, the … [Read more...]
Event Management Trends that Dominated 2013
It’s 2013, and more than that, 2014 is right around the corner. It’s time to look into the top event management trends. Things usually start trending in business or event management because they work, so it’s imperative that you pay attention to them and begin to integrate them into your event work for more successful events. 1. Mobility Tablet and mobile apps have become … [Read more...]
How I Got 10,000 Views To My Website And Built My Internet Business
When I was a teacher, it was hard for me to see a student fail. Not because it reflected on me as a teacher (it didn't) but because to see a child with so much potential waste it by not turning in homework or not showing up to class was heartbreaking. I had one student two years in a row because of this problem. He was extremely smart. When I found out he would be repeating … [Read more...]
How to Differentiate Your Brand for a Competitive Edge
Sponsored by VISA Business: An unoriginal brand is unlikely to succeed because it’s constantly chasing brands that are already on the market and have already taken a space in consumers’ minds. To achieve maximum success, you need to position your brand against competitors by differentiating it in some way. Of course, differentiators don’t have to be huge to be effective. … [Read more...]
Got A Low Traffic Site? Here’s How to Get A Ton Of Subscribers Fast
When I was little, my dad used to take me fishing at least once per month. We lived near a nice sized lake that made fishing an easy hobby to have. I’ll never forget the first time I looked into this white barrel filled with swirly things. Ewww, I used to think to myself. Those things stink. And they’re all squishy. While I never said a word to my dad, he could tell by … [Read more...]
Testimonials: Why your Event Needs Them
For events, testimonials are essential. Just like endorsements are needed for LinkedIn and good references are a critical part of your resume, testimonials prove that you have experience, have attendees that have been satisfied, and will provide what is promised. Two reasons that you should gather testimonials for the event website are that your attendees are going to sell … [Read more...]
Guaranteed Way to Get More Customers Fast
A few years ago, on a bright Sunday morning, a friend and I decided to take a drive around the city. As I sat in the passenger’s seat basking in the morning glow of the sun, I noticed something that snapped me out of my bliss. Because my friend was driving I was able to look on both sides of the streets. I like to compare and contrast the houses and see which one I would … [Read more...]