When you’re trying to grow your business, it’s your job, 24/7, to capture attention, and when you have it, to make a meaningful connection. You do this by being clear about what you do, who you do it for and why your product or service is useful. And, by getting others to care about who you really are and what you actually do. You can make this info-gathering easier by … [Read more...]
Booth Babes – The Dirty Side of Trade Shows
If you're an attractive, young woman in business who has worked in sales or marketing (and sometimes, even if you haven't worked in those departments), you've probably been sent to a trade show (or marketing event) to "man the booth" for the primary reason to attract male attendees to the booth. Sadly, the concept of "booth babes" has been around for a very long time and is … [Read more...]
Brand journalism 101: Tell a Better Story
If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort "brand journalism" out of 2013 STAT. Brands, of course, love it, because it enables them to bypass the media and take their message directly to the … [Read more...]
Raising Capital Through Crowdfunding
The search for capital has been significant among the business community. As the recession reared its ugly head in 2007 businesses started to see capital tightening up and were unable to get the standard loans and lines of credit they counted on for help with cash flow, equipment purchases and expansion. Large investors saw a crimp in their disposable cash as they had to shore … [Read more...]
Are you ready to kick butt in 2013?
Right now, the idea of kicking butt in 2013 is probably the last thing on your mind. But come January 2, when that alarm clock goes off, you're going to feel a lot better about facing the New Year with a blueprint for success. With that in mind, the best thing you can do for yourself in that first week is to keep your schedule light. Unless a face-to-face meeting is … [Read more...]
Ready, Set, GOals!
People with goals succeed because they know where they're going. —Earl Nightingale I don't typically start my day off on a mathematical note, but a date of 12/12/12 is hard to ignore. Add into the mix, the approaching season of resolutions and goal-setting, and suddenly 3, 6 & 9—all divisors of 12 and standard monthly intervals—popped into my head. From there it was an … [Read more...]
Build Your Brand by Promoting Yourself
Marketing - all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. If you don't - no one else will. You started your company or career because you have something to offer. You … [Read more...]
The Social Media Cocktail Party
Being on every social media platform doesn't make the woman, or her business - her interactions do. There are literally hundreds of social media platforms out there. If you type in 'social media platforms list' you will see that there are tons. You think I'm kidding? Go ahead, I'll wait. Being successful at social media is not measured by how many platforms you have a … [Read more...]
Laws of Attraction – Attracting the People You Want
What kind of people are you attracting? Are you attracting the kind of people you want to work with? Or the contractors you want working for you? When writing on your website, twitter, help wanted ads, whatever it may be; it's important to write for the people you want to read it. If you have everything written in very professional language with a very professional … [Read more...]
FedEx Jingle Studio Marries Viral Video with Facebook Marketing
ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx's viral marketing team contacted me to ask if I'd discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. In an effort to connect with small business owners and reposition FedEx as not just a delivery service but also a company that can … [Read more...]