Pinterest is the hot social media marketing tool that enables anyone (including businesses and brands) to pin images and video content to virtual pinboards. Users can follow each other or specific pinboards. They can also like each other's pins, repin each other's pins, and comment on each other's pins. With "Pin It" buttons being added to websites at record speeds, all … [Read more...]
3 Things I Learned from My Rebranding Experience
A week ago I launched my new brand, Be Irresistible Online, with a brand new website, Facebook Page and a completely new design. I’ve been working on this behind the scenes for a few months now and have learned a lot during the process about what makes a great brand and how to have an irresistible online presence. Here are three of the things that I learned through this … [Read more...]
Is Your Brand Cohesive or Confusing?
Your brand is the visual representation of you and your business. It includes your logo, the design of your website, your letterhead, your business cards, the fonts and colors you use, your tagline, the name of your business... and any other pieces that go into the image of your business. This image is the FIRST thing that people will see of you and your business when they … [Read more...]
3 Benefits of Having an Irresistible Website
Having a website that is irresistible can make a huge difference for you and your business. In fact, I would even say that it’s vital for your website to be absolutely irresistible, and without that your site is not going to be as effective as it’s meant to be. So why does your website need to be irresistible? Here are 3 benefits that you will see when you have an … [Read more...]
Be Irresistible from the Inside Out (because even your online presence starts with YOU)
I talk a lot about how to be irresistible online, to attract your ideal customers and make more money. But the fact is that most of us really don’t feel very irresistible, and it can feel like a big stretch to imagine ourselves actually being irresistible to potential customers. If you don’t feel irresistible inside and out, then it’s going to be difficult to figure out how … [Read more...]
6 Reasons You Should Hire a Website Designer to do your Website & Social Media
A common mistake that start-up entrepreneurs make with their online presence is trying to save money by doing it all themselves and not hiring a website designer. While this may save money in the short term, in the end you usually end up with a design that you don’t really love, and a site that doesn’t really make money for you and your business. One of the best investments … [Read more...]
5 Costly Website Mistakes and How to Avoid Them
Your website can be a powerful tool for marketing you and your business. It gives you a platform to reach your audience, to connect with your ideal clients, and to show them how you can help them. Whether you have a local or an international business, a website can definitely boost your sales! You can’t just throw up a website and hope for the best, though. There are certain … [Read more...]
What Do Women Want?
It’s really simple. What women want is to be heard! We do not need to have the problems solved for us. However, before we can make change happen we require dialogue, discussion, debate. In my book “GUTSY: How Women Leaders Make Change”, I did some digging to consider basic things that have been handed to us that have become part of who we are, part of our culture. I … [Read more...]
Pleasant Website = More, Happier Customers
Guest Post by Barbara Austin. You could say there are two kinds of websites: those that are enjoyable, and those that are downright painful to use. The more pleasant the site, the more we tend to gravitate toward it, spending more time there and going back more often. So how can you ensure that your website is providing that positive experience, as opposed to making your … [Read more...]
3 Steps to Go PRO with Your Business Website and Make more Money
Your business website and the rest of your online presence can be a great tool to help you market your business and get more sales. In fact, that is its PURPOSE. Your online presence is simply a platform to share your big message, attract new clients and bring more sales to your business. If your website isn’t bringing you fabulous new clients and making you money, then it’s … [Read more...]