Where’s the Balance in Equality? According to a UC Davis study California business leaders are a century away from their male counterparts. Women at the very top of the 400 largest publicly held corporations in the state of California. UC Davis findings show that uneven balance of representation of females on boards and in executive roles. Orange County had the least amount … [Read more...]
Sales For All Seasons
As we all rush out to do some holiday shopping and retailers put their best foot forward, as a small business owner you want to be sure that your sales don’t cripple your business. Attracting new customers is great, but what you want is repeat business and customer loyalty. Stick with these tips and build a relationship, not a sale. Listen to your customers While it is … [Read more...]
Marketing Yourself Through Social Media
Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. Brands that had been having trouble or are just looking for an additional push in sales are seeing resounding success due to their digital media campaigns like Old Spice, Google, Chrome, and Starbucks. If brands can do it, so can you. In this article I will … [Read more...]
Top Five Internet Marketing Tools for Small Business Owners
Guest post by Ashley Smith (learn more about Ashley at the end of this post). Top Five Internet Marketing Tools for Small Business Owners It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Here are a few fantastic tools you can easily stake out your space in the … [Read more...]
The Road to Success
For entrepreneurs the road to success can be very bumpy and full of twists and turns (I know, very cliché, but true). Everyone needs to ask for directions once in a while or pull out the road map to double check the directions. The same can be said for business owners, all of them, especially entrepreneurs. It’s a tough business to survive in. The new book, Small Business … [Read more...]
Discover How You Can Benefit from Content Marketing
Following is an edited excerpt from my latest book, Content Marketing for Dummies, which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to … [Read more...]
Inc Magazine’s 10 Tips on How to Research Your Competition
Inc. Magazine recently ran a piece titled, "10 Tips on How to Research Your Competition." If Tweets, Likes and LinkedIn Shares are any indication, this piece by Darren Dahl, has generated quite an online buzz. Must be a compelling topic... The interest and importance of researching your competition is a no-brainer. Obviously it's important, no matter what industry you're … [Read more...]
Increasing Market Profile With Women’s Initiatives
Women's Initiatives Focused on Business Growth Due to the challenging economy and increased focus on revenue generation and business growth the timing is right for women’s leadership initiatives to be a catalyst for increasing organizational market visibility. All corporate initiatives are called to directly support business strategy in the best of times and these are not … [Read more...]
Why Nobody Reads Your Brochure (or any other marketing materials)
I’ve been trying for years to determine why some marketing, in general, is simply not effective. In fact, sometimes marketing has the exact opposite effect than what is desired. Case in point - the company brochure. Some firms work for hours, days, and months to create the perfect brochure with the best writing and layout. Yet later they discover that they could have … [Read more...]
People Do Business With You…But Why?
Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? According to author and thought leader Simon Sinek, people buy the “why.” Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined. I do believe the “why” is critically important in business, and if … [Read more...]