Mixing "social" with "business?" Is that rather like the division of church and state? Not really. But you'd think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What's a girl to do? This year of 2010 has been a revelation to me as to the ins and outs of Social … [Read more...]
Building Your Brand “Buddy the Elf” Style – Part 1
If you have seen the delightful holiday movie Elf, you are familiar with the endearing qualities of child-like hope and wonder “Buddy the Elf” exudes among believers and non-believers. How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. … [Read more...]
The Do’s and Don’ts of Government Marketing
Post by Veronica Eyenga, contributing Women On Business writer B2G (Business to Government) marketing requires different strategies than B2C (Business to Consumer) and B2B (Business to Business) marketing. Minor missteps that might be easily remedied in B2C and B2B marketing campaigns can cause major problems when marketing to the government. The sales cycle for B2G marketing … [Read more...]
The 3 Elements of Infomercials Every Business Should Employ
Blog from Maribeth Kuzmeski of Red Zone Marketing Infomercials help brands sell over four billion dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all of the time! So whether you use the medium or not, following these 3 elements of … [Read more...]
Mudslinging!
Attack ads in politics are successful because they are much more interesting to watch than regular boring TV commercials. It’s true! We are attracted to things that are interesting, different and even controversial (i.e. Reality TV). That’s precisely why we were just subjected to perhaps the highest level of negative political advertising in history. If I told you … [Read more...]
Is Your Marketing Authentic?
Blog from Maribeth Kuzmeski of Red Zone Marketing Do you think politicians are authentic? How about financial advisors? What about the way you present your business? Do you take an approach that is genuine to who you are? Many people assume that their marketing has to be a hard push to get people to take action. Relying on tactics that strike fear in their audience … [Read more...]
How to be seen as an expert
If you are are new to your business or just looking for a way to gain visibility, then being seen as an expert in your field is an invaluable way to earn trust, gain respect and increase attention to your business. Before I tackle the "how" to be seen as an expert, I have to first say this very, very important thing: You can not be seen as an expert if you are not already an … [Read more...]
Negativity Works…It Must!
Blog from Maribeth Kuzmeski of Red Zone Marketing I was in California last week and had the “pleasure” of listening to the horrifically negative political ads on TV. Most TV’s across the country are filled with these ads right now. The California Gubernatorial race serves as the perfect example of a political race that has put productive political discourse aside and … [Read more...]
More Isn’t Always Better
I’ve often heard – if we could only afford to send out more pieces of mail, have more events, do more advertising and marketing – then we would have everything! It seems logical, you do more to get more, but it isn’t always right. At Red Zone Marketing, we often roll out new products and offerings. In September we rolled out Red Zone University. We started in August by … [Read more...]
Nine steps to developing a social media plan
Social media is not longer an option for entrepreneurs and small businesses. It is a must. Just as having a website establishes credibility and provides information to potential clients, social media sites like Facebook and LinkedIn do the same thing, as well as show you are in touch with the latest technology and coolest tools. How does an already overwhelmed business owner … [Read more...]